Van Gogh

Agency Network: 
February 2010
MASP:  Van Gogh


Print advertisement created by DDB, Brazil for MASP, within the category: Recreation, Leisure.


I saw the failure of a genius. I saw the final years of Vincent Van Gogh. I saw Frenchmen underestimating me. I saw a master die in poverty. I saw a remorseful Europe. I saw millionaires shouting my name at auctions. I saw a new home. I saw adults teaching, I saw children learn. I saw a young building become Brazil’s most visited museum. But, having seen all this, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Account Supervisor: Daniel Malavazzi
Media: Vilma Morais, Maria Angélica Ono
Art Buyer: Clariana da Costa
Graphic Production: Edson Harada
Photographer: Sérgio Prado
Lettering Design: TecaMarttins®
Advertiser's Supervisor: Paulo Donizete
Log in to post comments
miko1aj's picture

Think it's great campaign. Although this very beautiful, yet, not so legible handwriting may make people too annoyed to read it all through. Nevertheless idea behind it is great. It somehow personalizes art which presents also people. Nice twist.

Activity Score 3082
WillyLatasa's picture


Activity Score 614
Art Director at |

"Bright ideas bring better results"

silvi's picture

Beautiful words. Makes me want to go.

Activity Score 4170
Hibon's picture

I saw a great campaign today

Activity Score 3734

Simple ideas are the best !

satrianee's picture

I think there are too many sentences there... The copy should be expressing the "invitation" with less words. Just like the artist did.

The idea is good though. Invitation send by the artist himself makes it more personal.

Activity Score 3746
Reality Check's picture

A campaign that appeals to the eye, mind and heart; that's a pretty good hat trick for any advertising creative.

Reality Check
Activity Score 2545
xcreativity's picture

great copy congrats

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

pepsiice's picture

love this series =') great copy !

Activity Score 253
Graphic Designer
ek kanya's picture

have seen this absic idea of wrinkles as text talking about the past. but this one is well done so is execusable.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

Dev Kumar's picture

Great campaign. One expects such work from Brazil.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
the_guest's picture

an excellent way to focus on the paintings while addressing the reader! love the long copy :)

Activity Score 173
funky_frogii's picture

am loving these.

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Corbeen's picture

Missing the point , totally. Saying the history of the picture threw story telling is nice.. but to tell what the picture saw?? . What I care is how good this picture is, and not what the picture saw..seeing all of those things does not make the picture better.
Its good to have a story telling, but connected to the value of the brand.
From other side every body says that is a good campaign.. so maybe they are right, its more important the picture to see you. ... sad.

Activity Score 1089
miko1aj's picture

You miss the piont mate. This campaing wants to make people feel ashamed that they're NOT used to visit such places like galleries (provided that they go to shopping malls). No one wants to convince that actual "content", saying it vulgarly, or "arte" is better, softener, more shining, glimmering and sexy as it were a mere commercial product. DO you really think that "selling" Rembrandt is to convince people that this is IT – You MUST go and see it NOW!??

Activity Score 3082
Corbeen's picture

So, u r saying that this campaign wants to make people ashamed that they not go to museums. Nice.. So u want ashamed and scared people in the museum standing infront of a picture of rembrandt and after that they should be happy?Oh my god now i am free to go to the shoping mall again.. What kind of manipulative comment was the way i think even a campaign wich have to make people beeing ashamed would have diferent approach by something more edgy and not hardrly readable text.

When u talk about art there are many things that u can say mate, and beeing ahsamed for me is the last of them. (respect ur public)
For example a ordinary picture of rembrandt hides betweeen 4 or 5 pictures inside. Van gogh is one of the rear painters who is practicly impossible to print in book just because of the ammount of collor he used. U have the letters from vincent to theo,rembrandt quotes,renoar stroies, every pic in this campaign have history, u have 100000000 possible insights,waiting out there to be used in a campaign and u support the most stupidest one in wich they dont say anything about painting ?
Come to the museum be ashamed! The picture want to see ur stupid shoping mall face... thats what u r saying.. It is sad believe me especially for art ..ITs just an atempt for award winning ad but only nice try..

Activity Score 1089
miko1aj's picture

Hey gentleman. Why be so nervous? I see that You still cannot understand. Saying "Come to the museum be ashamed!" you criticize an argument which never have been given. So, Corbeen, forgive me, but I'll not proceed with that cute conversation. Stay well.

Activity Score 3082
Corbeen's picture

No man:), Im not nervous at all. It was just a right place for an argument. no hard feelings at all. we may proceed with reading comments of some members with cute pictures saying "nice" and "not good" all the time.

Activity Score 1089
Dzsoi's picture

I have seen a Rembrandt exhibition in the National Gallery of London. There was a big room where they've screened a short movie about Rembrandt's life every 30 minutes. Guess what. The room was crowded. Many people care about the circumstances of a painting too... if those little details are interesting. And as we see it (praisers of these ads), these short stories are good enough to gain attention.

Activity Score 8603
bobby666's picture

great copy. great idea. brilliant. congos.

Activity Score 1462
RMG Connect, India
mrckais's picture

yep, great copy, nice art, brilliant idea...
but something is missing here. you can't read the copy with this handwriting

Activity Score 417
Art Director |


veneg's picture

Wow, I love these ! Great copy, beautiful art, really really nice. Bravo. But the copy reading does get technical on the smaller words.

Activity Score 45
Dzsoi's picture

The more I see of this campaign the more I fell in love with it. The most elegant, most interesting, most emotional idea to promote an exhibition I have ever seen. Simply perfect. (Okay, font is a bit unreadable, but the fact it's a handwriting supports the idea.)

Activity Score 8603
sintra's picture

Excellent !

Activity Score 699
elfede's picture

Great work.

Activity Score 140
Copywriter at Publicis Impetu
edvia's picture

Really like this campaign and the copy. The only thing I would change would be to take out the very last line, so it ends here: "...there’s one thing I haven’t seen yet: you." That says it all, and the last line makes it feel a little clunky. Other than that, bravo.

Activity Score 79
Copywriter at Freelance – Los Angeles
rolling.stone's picture

hats off

only 1 issue - copy might not be readable in actual print ad.

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

velle's picture

i saw a painting speak to my heart :)

Activity Score 1550
Featured Content

Latest Collections