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Hummer/Brush 3

Campaign
Agency Network: 
Published/Aired: 
September 2010
MASP:  Hummer/Brush 3

Description

This print/poster campaign was created for the painting exposition "If not in this period of time", about contemporary German paintings after the Berlin Wall fell (1989 -2010).

Print advertisement created by DDB, Brazil for MASP, within the category: Recreation, Leisure.

Caption

$15.00 tickets to pay homage to Germany´s capitalist side. Free entry every Tuesday to remind us of its socialist side.

Advertising Agency: DDB Brasil, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Getty
Account superv.: Daniel Mariotto
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Highest Rated

michelangelo's picture

Nice art direction for a really bad concept

michelangelo
Activity Score 660
Guest's picture

could it be any lammer than that? poor mimic of german construtivism, horrible choice of ideas/line/icons.... piece of crap

Guest
shahidali's picture

Loved the main copy. Repeating the same visual in the series could have been avoided. Only these two objects do not represent the fall of the berlin wall or the paintings.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jackmancer2017's picture

Yes, visual could have been better, specially since they're so good at art direction in Brazil for the last years.

jackmancer2017
Saand's picture

well the main copy says: hUmmer! If the car switches thoughts and conception in Ivan's brain, the tool
subliminally leads to the vehicle!!! hahaha

Saand
Activity Score 150
Copywriter
Saand's picture

Sorry, the description over the main copy!

Saand
Activity Score 150
Copywriter
Marlus Lau's picture

Nice design!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Billoughsby's picture

People who are capable of being wearied by the standard orgiastic over-production of the day will be drawn to this. I'll admit to feeling a certain attraction myself. But the actual implementation isn't strong.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

TERRIBLE! Isn't Guilherme Jahara the one of the HORRIBLE Twin Towers AD?

Guest
Guest's picture

Thats the one.

Guest
Guest's picture

A tasteful design, with a simple and consistent idea.

Guest
michelangelo's picture

Nice art direction for a really bad concept

michelangelo
Activity Score 660
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