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Agency Network: 
Published/Aired: 
May 2009
Mashreq:  Omar

Description

Print advertisement created by Y&R, United Arab Emirates for Mashreq, within the category: Finance.

Caption

Six zeroes will change everything. Invest in Mashreq Millionaire certificates. Get the chance to win a million every week.

Advertising Agency: Y&R Dubai, UAE
Creative Director / Copywriter: Amit Kapoor
Executive Creative Director / Copywriter: Shahir Ahmed
Art Directors: Dash Gaude, Komal Bedi Sohal
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copywriter.txt's picture

The layout is kind of out of order. The signature have to be the first thing the target will see, not the tagline.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

in english its true.

but they read from right to left in arabic, so maybe the original was in their native tongue.

Guest
copywriter.txt's picture

But this fuckin ad it's in english, not arabic. ;)
I understand what you are saying. My fault.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

mr.copywriter get your English correct. "The signature "has" to be the first...not "have" to be

Guest
Guest Commentator's picture

mr. copywriter.txt. get your english right. your comment should read "the signature has to be" and not "have to be"

Guest Commentator
Activity Score 58
copywriter.txt's picture

Sorry. English isn't my native language either.*

*Any mistakes in this sentence?

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

what is this???

Guest
everartz's picture

meaningless

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

bad!!!!!!!!!!!!!!!!!!!!

Guest
shahidali's picture

I like the copy. It got a beating in the execution

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Emran Hayat's picture

not impressive.. its just ok

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Muhammad Imran's picture

use always guy art director:) this is more then sucks! I'll give you -10

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

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