Long Lasting Pleasure

Agency Network: 
May 2017
Masculan: Long Lasting Pleasure
Masculan Print Ad - Long Lasting Pleasure


A new condom variant (Masculine) in Kenya launched by a new small company targeting youth and high frequent engaging sexual partners.

Where people see condoms as just short term anti pregnancy or disease prevention vehicle, we wanted to appeal to our TA to experience not just the longevity of the variant, but also the extra pleasure it provides in whichever sexual style couples want to experiment. We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!

Print advertisement created by Scanad, Kenya for Masculan, within the category: Health.

Advertising Agency: Scanad, Nairobi, Kenya

Creative Director / Art Director: Rishi Aggarwal

Creative Director / Copywriter: Tony Nujugna

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oxonic's picture

good one

Activity Score 892
Copywriter at none |

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