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Read vs Covid

Agency Network: 
Published/Aired: 
May 2020
MARWIN: Read vs Covid
MARWIN: Read vs Covid
MARWIN: Read vs Covid
MARWIN Print Ad - Read vs Covid
MARWIN Print Ad - Read vs Covid
MARWIN Print Ad - Read vs Covid

Description

Stay home and read against Covid! We wanted to remind about the importance of self-isolation, and used reading for this. Books are good friends which never get you bored at home. And it’s even more enjoyable if they can support you in a difficult situation. With the wisdom of Shaw and Tolstoy, any loneliness are easier to bear! Moreover, home reading helps to beat pandemiс. We used a visual trick to show it - a book opened near the face looks like a mask. To remind about self-isolation and make it easier, we challenged followers to put a photo with a book with the form of a mask on the face and add hashtags #readvscovid and #зачитайсяотвируса. Winners got promo codes for books.

Print advertisement created by SEED, Kazakhstan for MARWIN, within the categories: House, Garden, Public Interest, NGO, Recreation, Leisure, Retail Services.

Advertising Agency: SEED, Almaty, Kazakhstan
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