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Fire

Campaign
Agency Network: 
Published/Aired: 
January 2008

Description

Print advertisement created by Ars Thanea, Poland for Martini, within the category: Alcoholic Drinks.

Caption

In the arms of elements.

Advertising Agency: Ars Thanea, Warsaw, Poland
Creative Director / Art Director / Illustrator: Peter Jaworowski
Other additional credits: Created in collaboration with XRS
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Biga's picture

The best image of the 4

Biga
Activity Score 45
Zane's picture

but what does it mean?

Zane
Activity Score 110
Copywriter at Madrid
teenquey's picture

it's like student work

teenquey
Activity Score 290
JWT
pierrelastname's picture

TRUE A STUDENT WORK ! WITHOUT ANY IDEA....

pierrelastname
Activity Score 2869
Copywriter
Nanu's picture

NICE ARTWORK!!!

Nanu
slip's picture

Why?

*****

slip
Activity Score 919
designer |

SJB

skooks 's picture

The one with the doves? simple 'cause the sky is so HIGH!

skooks
garin's picture

Yet again, the AD is fantastic but I don't understand the concept behind it. How is aligning a champagne with a dark, lava filled environment going to push the product? And I'm a student right now and not all of our work is crap.

garin
Guest's picture

Obviously lack of English translation makes it difficult to comprehend. It's a part of series of four images, illustrating four elements - air, water, earth and fire.
The copy says: "Embraced by elements".

If you see the whole picture it makes a lot of sense and is, besides, a great image-building advertisement.

Guest
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