Agency Network: 
January 2008
Martini:  Earth


Print advertisement created by Ars Thanea, Poland for Martini, within the category: Alcoholic Drinks.


In the arms of elements.

Advertising Agency: Ars Thanea, Warsaw, Poland
Creative Director / Art Director / Illustrator: Peter Jaworowski
Other additional credits: Created in collaboration with XRS
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Highest Rated

Wyvie's picture

Dale - ROFL

Activity Score 76
Chack's picture

the art is great.

pierrelastname's picture

no idea behind !

Activity Score 2865
JamurPutih's picture

maybe you can show us any GREAT job you have done with GREAT idea behind?

Activity Score 263
Art Director |

end of joy, enjoy

Dale's picture

At least he turned the caps lock off. It's a start.

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest commenter's picture

Maybe you could say you don't see the obvious idea behind. The art and the hidden idea are just great. But i strongly feel the copy could be more subtile.

Guest commenter
JC Carvalho's picture


JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

brain123's picture

Hmm, there is something weird here...
Shouldn't we be able to see through the bottle the wrapped around trunk of the tree ??

Activity Score 830
Creative Director at Crea DRAFTFCB
STRTLRS's picture

La Gioconda has no eyebrows and no one ever notices... Let's look at the big picture here. This is an outstanding series of ads.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Wyvie's picture

Dale - ROFL

Activity Score 76
slip's picture

These aren't ads.


Activity Score 919
designer |


skooky's picture

HEY Slip!Take awawy the 'S'and you are just 'lip'.

Guest commenter's picture

i guess the whole theme is about getting in hte roots of elements....its said that everything is made of 5 elements. earth. fire, water, air. and i guess they pritty much forgot the last one just as i did. in hindu mithology its known as the "pancha tatua" meaning the five elements. so mabe the ads saying its the root of all exsistance.

Guest commenter
the guru's picture

"pancha tatua" that is the 5 elements. in hindu mithology the everythingis made of the five elements earth, fire, water, air...can't remember the fifth one....hehe. i guess what the ads tring to say is martini is he root of all exsistance.

the guru
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