Blu Hour

Agency Network: 
October 2008
Martini:  Blu Hour


Print advertisement created by Armando Testa, Italy for Martini, within the category: Alcoholic Drinks.

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Daniele Bona, Dario Digeronimo
Photographer: Emilio Tini
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Guest commenter's picture

sex is used entirely too much in alcoholic advertising.
with something like this, i would much rather see a creative concept without the half-naked females.

Guest commenter
Kaifa's picture

Creative Concept??
Just put a model!
Nice job, really nice job.

Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

izmild's picture

In this ad I just like the art. Nice to see. I don't care about creative concept!

Activity Score 770
Associate creative director |


mcstaveee's picture

No idea. Lame.

xeryc's picture

I love the art, and i'm not familiar with drinks names but maybe "Blu hour" is a drink made from martini, and by the way the word "blu" its way too associated with Blu-ray so i have to take some points off for that, but in general i love the art, nice concept.

Crisp One's picture

I don't care if there isn't a big idea... I like this...this doesn't hurt the brand, and does a good job of setting them apart, while staying classy, who cares if it uses sex. Alcohol + Good Company = Sex(usually). If anything its a product benefit.

Crisp One
Activity Score 1989
Other at New York's picture

I can't see idea but good edit and nice photography.
İt's a different attractive

Activity Score 54
brndnrap8's picture

Again... Pop that top off and let's party!

Activity Score 170
Art Direction
STRTLRS's picture

Again, if you don't see the idea, you must be blind. This is clearly targeted at men: peel the cork wrap and get a naked chick. Party time!

Activity Score 1601
storytellers. |

I think, therefore... yeah.

STRTLRS's picture
Activity Score 1601
storytellers. |

I think, therefore... yeah.

Crisp One's picture

nice plug :-)

Crisp One
Activity Score 1989
Other at New York
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