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Blu Hour

Campaign
Agency Network: 
Published/Aired: 
October 2008
Martini:  Blu Hour

Description

Print advertisement created by Armando Testa, Italy for Martini, within the category: Alcoholic Drinks.

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Daniele Bona, Dario Digeronimo
Photographer: Emilio Tini
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Guest commenter's picture

sex is used entirely too much in alcoholic advertising.
with something like this, i would much rather see a creative concept without the half-naked females.

Guest commenter
Kaifa's picture

Creative Concept??
Just put a model!
Nice job, really nice job.
-------------------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

izmild's picture

In this ad I just like the art. Nice to see. I don't care about creative concept!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

mcstaveee's picture

No idea. Lame.

mcstaveee
xeryc's picture

I love the art, and i'm not familiar with drinks names but maybe "Blu hour" is a drink made from martini, and by the way the word "blu" its way too associated with Blu-ray so i have to take some points off for that, but in general i love the art, nice concept.

http://www.pentui.com

xeryc
Crisp One's picture

I don't care if there isn't a big idea... I like this...this doesn't hurt the brand, and does a good job of setting them apart, while staying classy, who cares if it uses sex. Alcohol + Good Company = Sex(usually). If anything its a product benefit.

Crisp One
Activity Score 2005
Other at New York
www.fikirbenim.blogspot.com's picture

I can't see idea but good edit and nice photography.
İt's a different attractive

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
brndnrap8's picture

Again... Pop that top off and let's party!

http://sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
STRTLRS's picture

Again, if you don't see the idea, you must be blind. This is clearly targeted at men: peel the cork wrap and get a naked chick. Party time!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Crisp One's picture

nice plug :-)

Crisp One
Activity Score 2005
Other at New York
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