Bianco

Campaign
Agency Network: 
Published/Aired: 
May 2016
Martini:  Bianco

Description

Print advertisement created by McCann, France for Martini, within the category: Alcoholic Drinks.

Caption

The art of mixing Martini.

Advertising Agency: McCann Erickson, Paris, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Fabien Campos
Photographer: Emmanuel Pierrot
Digital retouching: La souris sur le gateau
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Highest Rated

corre's picture

the pastels and light colours in this ad all kind of blend, preventing focus on specific parts that seem to be the heart of the idea. It lacks some contrast, or brightness or something.

corre
Activity Score 196
corre's picture

the pastels and light colours in this ad all kind of blend, preventing focus on specific parts that seem to be the heart of the idea. It lacks some contrast, or brightness or something.

corre
Activity Score 196
AD in NYC, downtown's picture

Too busy. Too much going on. Again, looks like it was laid out in powerpoint.

AD in NYC, downtown
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