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Piano

Campaign
Agency Network: 
Published/Aired: 
April 2016
Martell:  Piano
Martell Print Ad -  Piano

Also From This Campaign 2

Description

Print advertisement created by TBWA, France for Martell, within the category: Alcoholic Drinks.

Caption

The same pleasure since 1715

Advertising Agency: TBWA / MAP, France
Creative Director: Sébastien Vacherot, Manoëlle Van der Vaeren
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Photographer: Mark Seliger
Art Buyer: Vanessa Barbel
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morse's picture

Fantastic campaign. Fits the brand perfectly.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I really like it too.

jackmancer2017
mdb1974's picture

Great!

mdb1974
Activity Score 411
Art Director
heritage85's picture

Are you serious?! The painting in the wall looks like crap, the photoshop job is poor and all the models look like they came straight out of swedish porn movies from the seventies. Martell, the cheesy cognac? Bleargh!

heritage85
Activity Score 180
Creative Director
Yarp's picture

I'm pretty sure everyone loves swedish porn regardless of the era...

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

This is layout

Guest
Rastamathamba420's picture

awsome :D

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Guest's picture

I like the concept but the photo is horrible... very bad stlyling and mood..

Guest
Guest's picture

This add could promote dating service. For example naughtydating.biz

Guest
mikeelrapido's picture

Idea is ok

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Janae's picture

i like the campaign. good way to deliver the message.

Janae
Activity Score 385
Jimmy Terroir's picture

Love the idea as it really matches the key selling points for Cognac around heritage and sophistication however the photo does lack something around mood…too staged?

Jimmy Terroir
Activity Score 35
Planner
Billoughsby's picture

I think you hit it. Too staged. Could it really be intentional that the "real people" seem less real than the people in the painting?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Anonymous Author's picture

Very good. Stagedness, cheese, porn and all.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

reasonwhy's picture

I like the idea, but indeed, the paint is too contrasted, it seems to get out ouf the wall.

reasonwhy
Activity Score 147
Art Director
Guest's picture

The guy pouring the cognac is holding the bottle so clumsily. It looks so awkward and I am sure moment later he made a complete ass of himself.

Guest
Dzsoi's picture

That is when you're drunk, sweetheart. Promise mum you will never drink cognac!

Dzsoi
Activity Score 8611
Copywriter
jackblack's picture

Not bad for cognac. Well done.

jackblack
Activity Score 2363
Art Director
Dzsoi's picture

Awesome idea! I let you chat about the details...

Dzsoi
Activity Score 8611
Copywriter
Guest's picture
Guest
Guest's picture
Guest
CuriousPencil's picture

Missed the painting at first. Was too busy looking at the unreal faces of the people in the room. Every single one of them looks as if they're in the room alone. If the point was to be as contrived as the painting, and put that into a bottle, and drink it, then it works. If this was an accidental catastrophe, well, then that's Martini.

CuriousPencil
Activity Score 4225
Copywriter
Chelsey Homan's picture

I can ignore some bad photoshopping for a really good concept.
My nitpicky brain asks, why is the bottle being held sideways? It looks a bit like salad dressing that way. (I know it's obvious it's not with the drinking glass, but still...odd.)

Chelsey Homan
Activity Score 90
ralphstieber's picture

cool, nice and beautiful.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
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