Live your own travel experience, Eiffel

Campaign
Agency Network: 
Published/Aired: 
March 2010
Marsans Viagens:  Live your own travel experience, Eiffel

Description

Print advertisement created by Giacometti, Brazil for Marsans Viagens, within the category: Transport.

Caption

It’s a very tall iron lattice tower, which becomes thinner upwards and sparkles by night.
Live your own travel experience.

Advertising Agency: Giacometti, Rio de Janeiro, Brazil
Creative Director: João Santos
Art Directors: João Santos
Copywriter: Luis Baselli
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jorj's picture

Good concept

jorj
Activity Score 638
Art Director at Senior Art Director
Phil Lestino's picture

That's Blackpool alright!

Phil Lestino
Activity Score 1682
sahilosophy's picture

The copy is too bland, as if a kid writing a postcard to his granny, or a person describing to a blind man about the place. Maybe you could have written an experience there, with some unique insight.

sahilosophy
Activity Score 75
Copywriter
dsklan's picture

btw, a eiffeltower is a threesome with the woman in the middle and the two men high fiving;)

dsklan
Activity Score 1924
Art Director at homeshop
Hiperion's picture

ABsolutly DONE

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
shitmonk's picture

no need the photos in these series imo, just a better copy on a postcard would make stronger
cause this copy sounds like some TV quiz show of which its name i cant remember...
"what is eifel tower?" is the corrrect question... jeopardy was it?

shitmonk
Activity Score 463
atb2005's picture

Well, this is not immediately obvious, but pay attention to that part of the copy that serves as a tag line: Live your OWN travel experience.. Meaning, for you the Eiffel tower could mean something completely different. Maybe you'd describe it as the place where you met someone whom you later fell in love with..

atb2005
Activity Score 13547
Pushkaraj Shirke's picture

THIS IDEA IS SOOOOOOOOOO BRILLIANT!!!!!!! it just needs more fleshing out. hey copy guy! rework this shit! this has got real potential!!!!
this is an endlessly extendible idea.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

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