Description
Print advertisement created by BBDO, France for Mars, within the category: Confectionery, Snacks.
Get back on track
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
Loving the photography.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Not bad considering what's left to say about a candy bar.
The only weird thing is the lightning. While the whole sky is cloudy, he looks perfectly illuminated by the sun.
This lighting is pretty natural, actually. Sun setting behind him, storm approaching from the sea. You can see it on the whitecaps and the front clouds, as well.
J'adore celle-ci... !
"Applause !!"
Celle du vélo me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...
Mais celle-ci est terrible
Thank's ! ;-)
these would have been great for surfing or cycling ads as they are exactly showing the inner toughness of surfers,the bold attitude of them..but for a chocolate ad..its a bit more.
Better than the other one.
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Love the concept and the display of attitude. The biting of the sharks on the surf board makes it a improbable and bit funny. Had the remark of biting been a bit less obvious, would have been better.
shahid
Ya the bites on the board have nothing to do with the rest of the ad.
because therefore it is
How is the poor chap gonna get back on track with this remnant of his board?
The board is not the point here. The point is that he is willing to try again and again and again in spite of all the difficulties around him.
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