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Hostage

Campaign
Agency Network: 
Published/Aired: 
April 2013
Mars:  Hostage

Description

Print advertisement created by BBDO, France for Mars, within the category: Food.

Caption

When you are taken hostage.
When you are taken hostage in a luxury hotel.
When you are taken hostage in a luxury hotel by anarchist strippers.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam
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Highest Rated

certaintly's picture

omggggg. no.

certaintly
Activity Score 3994
certaintly's picture

omggggg. no.

certaintly
Activity Score 3994
morse's picture

What is anarchist strippers? Too outlandish.

morse
Activity Score 18121
Art Director |

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MindDrift's picture

And why would strippers take anyone as a hostage anyway, let alone be anarchists...

MindDrift
Activity Score 1170
Graphic Designer
cvchitale's picture

@MindDrift: What it meant was some anarchists who happen to be strippers. I liked d idea.

cvchitale
Activity Score 1418
Copywriter
mr.x's picture

I hope the copy sounds better in french. Otherwise the bad copy ruins the ad, which btw is good and the execution is nice. But anarchists stripper, ping pong tournament and the mechanic copy makes no sense to me. I'm thinking: "If you're taken hostage" - "If your taken hostage by super models" - "if you taken hostage by supermodels in a private yacht".

mr.x
Activity Score 998
Forsbergs Skola
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