Get fired

Campaign
Agency Network: 
Published/Aired: 
April 2013
Mars:  Get fired

Description

Print advertisement created by BBDO, France for Mars, within the category: Food.

Caption

When you get fired.
When you get fired 2 months from retirement.
When you get fired 2 months from retirement with a golden parachute.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam
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Highest Rated

kleenex's picture

Maybe France is different, but the idea is not that great at all.

kleenex
Activity Score 58777
Web Designer/Developer
certaintly's picture

golden parachute?

and wouldnt you need the bigger bar for the worse things?

also, this idea has been done before for a hign-end liquor. but it was done better cus it had a nice twist.
i cant remember exactly, but it was something like "you get engaged" (a little bit of the bottle is empty) - - "your father in law won't foot the bill for the wedding" (a little more is empty) - - "your wife's father suffers a heart-attack" (a good more is empty) - - "you find out your father in law left a big will" (bottle is completely empty)

certaintly
Activity Score 3984
ivan's picture

If you get fired with a golden parachute it's a lesser problem, hence smaller chocoloate is needed to balance the stress.

ivan
Creative Director at Ads of the World
certaintly's picture

lesser how?

what about the relationship between "getting fired" and "getting fired 2 months from retirement" ?
the latter is worse.

they go from big problem -> bigger problem -> smaller problem

certaintly
Activity Score 3984
morse's picture

Getting fired 2 month before retirement is a lesser problem because you are retiring anyway.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

in a lot of jobs, if you get fired before you retire, you lose your pension and other benefits

certaintly
Activity Score 3984
morse's picture

I see. Probably doesn't apply in France.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pouet's picture

In France, getting fired 2 months before retirement lowers a bit your pension. Anyway, the translation should have take in account the difference.

Travail bâclé.

pouet
Activity Score 6
MindDrift's picture

How does one get fired from a golden parachute? I don't get it, sorry.

1000 pencils soon, yay!

MindDrift
Activity Score 1164
Art Director
Andrej Troha's picture

Holly shit, folks!! Really? It's a simple straight to the fucking point execution!! Geez...
And golden parachute... ok: http://tinyurl.com/kvg6wym

Andrej Troha
Activity Score 613
kleenex's picture

Maybe France is different, but the idea is not that great at all.

kleenex
Activity Score 58777
Web Designer/Developer
john ler's picture
john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Roger Keynes's picture

This idea doesn't connect with the line.
That close to retirement you're ready to get right OFF 'track'.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

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