Description
Print advertisement created by BBDO, France for Mars, within the category: Confectionery, Snacks.
Caption
Get back on track
Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
May 11, 2011 - 3:23Manoma
Je préfère nettement celle de la planche de surf...
Celle-ci me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...
Mais l'autre est super ;-)
Bravo.
Copywriter
May 11, 2011 - 4:30ace85le
Bad treatment!!!! Looks so fake to me. Concept is weak too.
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