Snack, 3

Campaign
Agency Network: 
Published/Aired: 
September 2008
Marmite:  Snack, 3

Description

Print advertisement created by DDB, United Kingdom for Marmite, within the category: Confectionery, Snacks.

Caption

You'll either love them or you'll hate them.

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Directors / Copywriters: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw
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Highest Rated

ChuckNorris's picture

Why is that?

ChuckNorris
Activity Score 834
Creative Director
Ramezani's picture

the old campain last year was much better.

Ramezani
Activity Score 315
Art Director at Art Director
Lone Turtle's picture

Does anybody know if DDB actually originated the 'Love it or Hate it' campaign? Who first came up with the brilliant idea of focusing on people who hated it and when?

Lone Turtle
Graphic Designer
Ramezani's picture
Ramezani
Activity Score 315
Art Director at Art Director
sloppy4's picture

i'm more on the hate side.

sloppy4
Activity Score 1492
miko1aj's picture

good art. good ad. I love simplicity which has it's own unique style. Idea with different angles is not so fresh, but this here is fun.

miko1aj
Activity Score 3086
NatalieM's picture

The artwork is great. Fun and simple! Love it. The line, however, needs more thought. This particular copy seems like the easy way out. Other products already use it. For instance, Marmite: http://www.marmite.co.uk/

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Made Of Ideas's picture

This is an ad for Marmite. That's why the tag is the same.

Made Of Ideas
Activity Score 100
Graphic Designer
NatalieM's picture

Ah, yes, it is. My mistake.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

How_Addy's picture

Please tell me you're joking?
Surely no one commenting here is so da...
oh nevermind.

How_Addy
Activity Score 66
Copywriter
NatalieM's picture

Hm. I wasn't joking. Just a slip of the eyes. Human error.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

NatalieM's picture

Woops! Yeah, it is for Marmite. Nevermind, the line works amazingly then! Ha. The ads' double meanings are ingenious.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Mattse's picture

Natalie M did you check what the product in this ad actually is?

Mattse
Activity Score 26
NatalieM's picture

I was struck by quick internetting. Woops. It is for Marmite.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

brndnrap8's picture

I don't get it.

Here's something I do get though...
http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
Lone Turtle's picture

What don't you get? The ads are memorable. Sales have gone up. Everybody's happy.

Lone Turtle
Graphic Designer
Whitefang's picture

natalie this is for marmite, doh.

Whitefang
Activity Score 509
NatalieM's picture

Thanks for pointing that out! :)

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

tomr's picture

whitefang repeating what people have already said doesn't make you clever.

tomr
Activity Score 6
geek's picture

Good art direction, good concept, but it lacks a drive to it - so what is the practicality of the ad? May look good, might win awards, but leaves your client no better that when they started :(

geek
Activity Score 41
ChuckNorris's picture

Why is that?

ChuckNorris
Activity Score 834
Creative Director
How_Addy's picture

Not really geek, did you know there are other forms of advertising out there than response driven ads? I see them in the shops, I remember the ads made me smile, I buy it. As a client I definitely do feel better off.

How_Addy
Activity Score 66
Copywriter
modern drunker's picture

how ddb london can copy his own ads.
marmite is cool
this one is without interet

modern drunker
Activity Score 85
icarodoria's picture

DDB never disappoints me.

icarodoria
Activity Score 66
New York
am-o's picture

i do like these a lot - because not only is the art nice - but the insight is even greater. it's true w/ rice cakes you either hate 'em or u love 'em. as far as a lack of a cta - i don't think you need to drive everything to the internet - not everything does too good on the internet. they're rice cakes after all. the fact the product is a nice size, i think the cta is driving the consumer to question the idea of whether or not they've tried a good rice cake.

am-o
Activity Score 162
Art Director at Tribal DDB
Vipond's picture

quite like it. they're a one idea company so stick to that one idea and give it some fun art work and creative use of text. makes sense. prefer that than too many ideas at play and none being very clear.

take it this is the 'love them' version. is there a 'hate them' version too?

cant believe theyve actually credited a copywriter though!

Vipond
Activity Score 60
Guest commenter's picture

Hah, just because an ad is visual doesn't mean a copywriter isn't involved. *broken record playing*

Guest commenter
velle's picture

y o y did this win cannes

velle
Activity Score 1550
Copywriter
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