Description
Print advertisement created by DDB, United Kingdom for Marmite, within the category: Food.
That may be too far, but how about this?
Marmite Cereal Bar
Creative Directors: Jeremy Craigen, Feargal Ballance, Grant Parker
Art Director: Victor Monclus
Copywriter: Will Lowe
Photographer: Sarah Maingot
Designer: Peter Mould
ok.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Don't simply hate it.
Think about it.
The Jobless Writer
Will Think for Salary
Is there some deeper meaning that I'm missing? I just don't see a shred of creativity here.
concept is ok, but could be so much better developed
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog |
You either love or hate Marmite.............These ads however you can only hate!
You either love or hate Marmite.............These ads however you can only hate!
What is this ad saying...
i don't consider myself a stupid person, but more than that, I work on Unilever and I'm just not getting it...
what's with the 90s vibe in those three?
In the quiet words of the Virgin Mary... Come again?
maybe the smell of the product is poisoned and the kid vanished on the towels...
It's just too simple for me. I don't get it. Needs at least one line of copy.
Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles
C'mon people this adverts are for an specific target
You love marmite: It's for you
You Hate marmite: It's not For you
You don't know what is marmite: Stop making stupid comments and find out. ah and it's not for you either.
Some of the commenters should know a bit about Marmite and the 'love it/hate it' idea before being dismissive of this work. I like it -even among those who like it - there is a feeling that the taste is different'. A tongue in cheek look at what if it were to be taken to perfumes (as a teaser) followed by the introduction of a cereal bar makes sense.
Well I like it!
I drove past the advert the other day (it was plastered on a bus stop). I thought I was seeing things... I was sure I saw a Marmite scented fabric conditioner. I kept my eyes peeled for the next bus stop so I could check what I thought i'd saw. Ahhh now I get it.
It made me think of Marmite. I fancied some Marmite on toast. Think the ad worked, however I am a lover of the black stuff.

Good lord. You call yourselves Imaginears? What do you mean "I don't get it" Whats to get? it gets the product noticed!!!!