Fabric Softener

Campaign
Agency Network: 
Published/Aired: 
March 2010
Marmite:  Fabric Softener

Description

Print advertisement created by DDB, United Kingdom for Marmite, within the category: Food.

Caption

That may be too far, but how about this?
Marmite Cereal Bar

Advertising Agency: DDB London, UK
Creative Directors: Jeremy Craigen, Feargal Ballance, Grant Parker
Art Director: Victor Monclus
Copywriter: Will Lowe
Photographer: Sarah Maingot
Designer: Peter Mould
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Highest Rated

bobby666's picture

could hv been better

bobby666
Activity Score 1462
RMG Connect, India
ek kanya's picture

ok.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roger Keynes's picture

Don't simply hate it.
Think about it.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

xcreativity's picture

concept is ok, but could be so much better developed

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hydrogen's picture

great

Hydrogen
Activity Score 86
Other at none |

hydrogen

Phil Lestino's picture

You either love or hate Marmite.............These ads however you can only hate!

Phil Lestino
Activity Score 1682
Phil Lestino's picture

You either love or hate Marmite.............These ads however you can only hate!

Phil Lestino
Activity Score 1682
Spoonfeederxxx's picture

What is this ad saying...

i don't consider myself a stupid person, but more than that, I work on Unilever and I'm just not getting it...

Spoonfeederxxx
Activity Score 641
Copywriter
hermotsura's picture

what's with the 90s vibe in those three?

hermotsura
Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

pez's picture

maybe the smell of the product is poisoned and the kid vanished on the towels...

pez
Activity Score 1804
Creative Director
uddhav's picture

ok

uddhav
Activity Score 27
designa advertising
uddhav's picture

ok

uddhav
Activity Score 27
designa advertising
bobby666's picture

could hv been better

bobby666
Activity Score 1462
RMG Connect, India
The Brainchild Group's picture

It's just too simple for me. I don't get it. Needs at least one line of copy.

The Brainchild Group
Activity Score 23
The Brainchild Group |

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles

monsieurange's picture

There's no idea. sorry

monsieurange
Activity Score 520
Creative Director
tchifi's picture

Ok, someone please explain !!

tchifi
Activity Score 164
Creative Director
wefightfor's picture

C'mon people this adverts are for an specific target

You love marmite: It's for you
You Hate marmite: It's not For you
You don't know what is marmite: Stop making stupid comments and find out. ah and it's not for you either.

wefightfor
Activity Score 4
Art Director
bhatnaturally's picture

Some of the commenters should know a bit about Marmite and the 'love it/hate it' idea before being dismissive of this work. I like it -even among those who like it - there is a feeling that the taste is different'. A tongue in cheek look at what if it were to be taken to perfumes (as a teaser) followed by the introduction of a cereal bar makes sense.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

sweetsmith's picture

Well I like it!

I drove past the advert the other day (it was plastered on a bus stop). I thought I was seeing things... I was sure I saw a Marmite scented fabric conditioner. I kept my eyes peeled for the next bus stop so I could check what I thought i'd saw. Ahhh now I get it.

It made me think of Marmite. I fancied some Marmite on toast. Think the ad worked, however I am a lover of the black stuff.

sweetsmith
Activity Score 2
Graphic Designer
Guest's picture

Good lord. You call yourselves Imaginears? What do you mean "I don't get it" Whats to get? it gets the product noticed!!!!

Guest
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