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Pouts's picture

Good

Pouts
Activity Score 693
Art Director
itch's picture

nice idea..

itch
Activity Score 802
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

miko1aj's picture

Maybe this is nice idea, but it is definitley NOT nice artwork. I don't mean it's terrible, maybe even i could say that it's proffesional, but it's completely transparent, not having the mastertouch. The very style of photography is digital camera like. Sad.

miko1aj
Activity Score 3010
Pouts's picture

could you please elaborate a bit the "transparent" and not having the "mastertouch" things you say..i'm really interested to hear what you mean.

Pouts
Activity Score 693
Art Director
miko1aj's picture

Nothing personal dear Pouts, and it's only my opinion. Photo of this ad seems to me little bit without a style. I mean - if it'd be ad of bmw or vw it'll probably look little bit more plastic in the direction of illustration, having some character, saying simply. As i said this photo is good, but that's all. And it's a pity in that sense that on the field of car ad competition this final touch of whole look is important.
You're involved in that project?

miko1aj
Activity Score 3010
Pouts's picture

No not at all my friend, i'm not at all involved, however i was really curious on the terms you used and what they rely on. I like the colors of the photography, but this is something personal.

Pouts
Activity Score 693
Art Director
raverus's picture

good work, it sells well to consumers.....

raverus
Activity Score 1476
Art Director
copywriter.txt's picture

Yeah, this is okay.

But why two "i"s on the copy?

copywriter.txt
Activity Score 828
Copywriter
Yokel's picture

It's kinda like shiitake. They're loading vegetables there. It's a play on that. <_<

Yokel
Activity Score 604
Art Director
postman's picture

You're sure about that? ;) Apparently, mistalkes do not exist, only wrong interpretations do. Good one!

postman
Activity Score 941
Other
copywriter.txt's picture

LOL. : P

copywriter.txt
Activity Score 828
Copywriter
HOLA's picture

Not so good. The image doesn't make sense. The fruit in the vehicle and the potatoe bags are way off in proportion and so is the background. This one doesn't work very well.
_________

Simplify.

HOLA
Activity Score 82
Graphic Designer |

_________

Simplify.
www.holadesignstudio.com

kalpesh78's picture

Didn't we just see a giant dog, condom and a pen a few pages ahead?
Is there no other way to convey a massive job?

and if the ad was released with 2 i's in it... copywriter better learn to proof-check also.

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

tjb1970's picture

i don't get these. 'no job is big enough'? what does that mean?

tjb1970
Activity Score 490
Creative Director
joelapompe's picture

another "change of scale" thing. How is that possible? Change of scale is like eye charts or tattoos... overused!

joelapompe
Activity Score 4026
twelve_noon's picture

ok let me get this! this midget?!? worker is carrying some short of mini-vegetables that when put in the car look normal sized again all of a sudden? Not only is this not real but it's totally wrong, what does the car's size feature have to do with the man turned into a dwarf? the car could never turn a big job into an effortless one because it doesn't do the work. It just carries staff and lots of them for that matter. That should be where the emphasis should be put on. In the meantime this little guy will have some difficulty trying to reach for the giant van's door, let alone having to drive it... Let the van solve the riddle.

twelve_noon
Activity Score 613
Creative Director
spacecadetglow's picture

i agree. i think the van should be giant-sized in this ad, and everything else normal sized. (think gulliver and the lilliputians.)
with the background being proportional to the van and not the forklift, it makes that guy look like a faerie playing on a tonka.

on second thought, that still doesn't solve the problem of how to drive it home.

spacecadetglow
Activity Score 245
Graphic Designer
postman's picture

I agree with Hola and twelve_noon, doesn't make any sense because things in the van have normal size so there's no advantage for the customer.

postman
Activity Score 941
Other
puppiepoppy's picture

I DIDN'T KNOW THAT FIAT CREATE AND SELL SUCH TINY FORKLIFTER?!!! hahahaa. Lame man!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

Get-a-Fix's picture

"PROFESSIIONAL"...is it?...maybe not.

Get-a-Fix
Activity Score 351
Copywriter
itch's picture

after reading twelve_noon's comment, it seemed logical after all. the little guy would to face a lot of difficulties driving the van. n if the other ppl are that small, how are they gonna eat those giant food?

itch
Activity Score 802
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

you dont say's picture

“Problems with the wife? Small ‘ego’ nowhere to be seen in the darkness of the bedroom? No worries! For now you have ‘Pure Magic Van’! Turning tiny stuff into big stuff!”
Side effects: don’t park it outside a drugstore, somebody might swallow it.

you dont say
Activity Score 6
Copywriter
no-ideas-original's picture

"Professional since ever" complete with spelling mistakes??????

I think not

no-ideas-original
Activity Score 106
Other
mdemelis's picture

koukouroukou

mdemelis
Activity Score 45
Art Director at Ogilvy Greece
mpared's picture

crappy crappy very crappy !

mpared
Activity Score 558
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

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