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ellehcimeo's picture

What the hell is that in the yogurt on the spoon! It looks like dirt or something! Bad photographer, bad!

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

eww yeah, guess that's what it looks and tastes like in reality.

the slimfast guys did a great job back then... they made me want to LIVE on those (apparently) delicious, foamy, creamy milk shakes every time i saw their commercials...

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

*shudders*
Do you remember their "mousse"? You could make it into an "ice creamy type treat" too.

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

yummy! i'd love to have a 'mousse au slimfast' right now!

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

I'll make you one and send it over STAT.
Enjoy!

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

thanks! i'll have it with a nice 1 litre mug of SwissMiss diet hot chocolate ;)

addyhoch10
Activity Score 2592
Art Director
RAM KATE's picture

I endorse your views, but the product is based on fresh fruit pulp and yogurt and needs highlighting the product more prominently minus the negative reaction.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

RAM KATE's picture

I endorse your views, but the product is based on fresh fruit pulp and yogurt and needs highlighting the product more prominently minus the negative reaction.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

goozano's picture

good casting

goozano
Activity Score 58
Copywriter
darkknight's picture

Idea clara pero muy mala ejecución y dir. de arte. Raro de Brasil que se caracteriza por su limpieza en arte. Vamos Salles, cuiden la fotografía.

Aquí también opinamos en español y portugues.

darkknight
Activity Score 58
Creative Director |

le bu

jonft's picture

If it takes more than 3 seconds to understand a visual idea... forget about the rest. You don't need to upset on other people's idea... and be judgemental.

jonft
Activity Score 264
Creative Director |

jono

PaulyG_fill in the blank's picture

the way that the world is going, people's attitude's are changing towards extreme diets, and giving young women the impression that they have to be skinny to be beautiful.

Therefore, I think this is a ridiculous strategy - one that will hugely backfire as most ads these days are leaning towards the exact opposite message - be healthy first, then worry about your weight. Be happy with yourself and enjoy a healthy way of living, because that's what matters - and those ads have been immensely successful.

Here it's more like - Let's insult our target audience, and basically shame them into using our product, playing off their worst insecurities. Let's tell them they'll never have a boyfriend if they're overweight. These are shameful.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Guest's picture

Of course, the real Marilyn Monroe is in fact a striking example of how men's (and society's) preferences HAVE changed. She didn't have the skinny per-teen-boy-with-huge-implanted-breast figure that's so popular today. Today, Monroe would seem chubby, but she was the biggest sex symbol of the 50's. Standards of beauty certainly do change, and advertising does play a role in either perpetuating or challenging narrow ideas.

Guest
Guest's picture

Her face is the real problem here... her body actually looks fine. So she has more muscular legs, so what?

Guest
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