Also From This Campaign 3
Description
Print advertisement created by BBDO, South Africa for Marie Claire, within the category: Media.
Famous faces in the naked issue. On sale now.
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
This is clever - I like it, although at first I thought it was either a very ugly lady or a lady with mumps.
At first I thought, "Meh. So what?" Then as I read the comments and saw Chris S and it wasn't until then that I realized that there was supposed to be a "face" just hidden, as Lizaad said, a visual pun. But I didn't catch it, and I usually catch most things. So I would agree with Chris S that it's a bit difficult to see, and thus not as effective as it could be.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
I think it's brilliant. I really like the angle.
"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford
Guys!!!! this is very...i mean VERY SMART!!!
nice
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It is not just a visual pun. It says: nudity -> breasts are in focus this month - so they get the make-up. Good one.
I agree with Razorsharp. But it must be hard to figure out how to balance it. Go too far into a face and you miss that it's a body.
I like the idea. Very nice.
Sure its great art... But I'm not convinced this well sell a magazine..
Absolutely awsome!!!
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