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Face

Campaign
Agency Network: 
Published/Aired: 
January 2009
Marie Claire:  Face

Description

BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

Print advertisement created by BBDO, Philippines for Marie Claire, within the category: Media.

Caption

The Reproductive Health Bill.
Don't let someone else decide for you.

Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
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Conceptual-eyes's picture

The images are TOO disturbing and either deflect or distract the viewer from the message. There is more simple answer.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

saw V

Guest
Guest's picture

HOSTEL (part 4)

Guest
john doe's picture

great for terrifying kids.

john doe
Activity Score 1571
Art Director
slip's picture

lol

slip
Activity Score 919
designer |

SJB

pawan nimrani's picture

it's horrabbbbbble

pawan nimrani
Activity Score 44
deepak advertising indore
Guest's picture

WTF??

Guest
xtianwilliams's picture

i'd like to second the previous submitters comment. WTF?

xtianwilliams
Activity Score 58
Art Director
suma's picture

saw V

suma
Activity Score 54
web designer
Jet Propulsion Lab's picture

Face/Off

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Well, they sold it to their clients! It's the client's fault.
Shock & Awe. Didn't work in Iraq. Doesn't work here, too. Hah!

Guest
Guest's picture

It,s disquieting...

Guest
mridul ahmed's picture

horrible!

mridul ahmed
Activity Score 33
copy supervisor
sunjayv's picture

the whole campaign is executed with a good visual impact....a social cause message should grab as much attention as possible and this one is doing just that here.

sunjayv
Activity Score 76
freelance graphic artist
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