Agency Network: 
March 2009
MARGS:  Botero


Print advertisement created by DCS, Brazil for MARGS, within the category: Recreation, Leisure.


It's your turn to be appreciated. Donate to MARGS museum.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Illustrator: Andre Mello
Photographer: Claudio Meneghetti
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Carlos Garcia's picture

Wonderful campaign.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


Jet Propulsion Lab's picture

One of the best museum-related ads I've seen in quite some time.
Just makes you feel good inside somehow.

That "coin slot" is truly a thing of beauty to behold, BTW!
Big fan, big fan...

: D

Jet Propulsion Lab
Activity Score 10679
Guest's picture

The campaign look like this women's ass.

Guest's picture

Muy fraco!

Guest's picture

Very nice, and even though it's an great visual it's the copywriter that shines through in this campaign. An awesome line to tie up the thought perfectly.

Guest's picture

Really really great!!!!!!!!!!!!!!!!!!!!

Crisp One's picture

Crisp One
Activity Score 2005
Other at New York
Chapulin Colorado's picture

Esta si esta buena, es la unica que vemos lo que se pasa del otro lado del cuadro, en el universo paralelo. Los otros 2 no tienen ese efecto, esa es la parte buena de la idea.

Roberto y Rafael tiene que estar mas atentos para descubrir esos detalles que son toda la diferencia...

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

NastyJester's picture

Yeah I like them a lot. Very nice.

Activity Score 740
forjaimes's picture

Good illustration, bad art direction... ;(

Activity Score 71
KimKong's picture

I really like this and think a lot of museum patrons would, too. They may tend to be a serious bunch, but they know how to laugh at themselves from time to time.

Activity Score 198
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