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Pain

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Artplan, Brazil for Maratona do Rio, within the category: Recreation, Leisure.

Caption

Pain in the back. Pain the knees. Pain in the feet. But I knew that nothing would hurt more than giving up.
Rio de Janeiro's Marathon. Get over yourself.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
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certaintly's picture

copy works but i dont like "get over yourself"

certaintly
Activity Score 3994
rama pranendra's picture

love the copy!

rama pranendra
Activity Score 29
Indonesia Institute of the Art
JimCompton-Hall's picture

The copy is incredible and I'm a fan of the art too.

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

soliveira's picture

Great copy! That`s exactly what the runner feels!
Great art too!

soliveira
Activity Score 41
Copywriter
certaintly's picture
certaintly
Activity Score 3994
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