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Anything

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Artplan, Brazil for Maratona do Rio, within the category: Recreation, Leisure.

Caption

After 20km, I thought I could reach 30. After 30 I guessed I could get to 40. After that I was sure I could achieve anything.
Rio de Janeiro's Marathon. Get over yourself.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
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kleenex's picture

I love it.

kleenex
Activity Score 53212
Web Designer/Developer
atulspande's picture

@Henrique Louzada : copy is something evokes one to participate. good done bro.

atulspande
Activity Score 180
Art Director
almasnazeer's picture

Very compelling copy

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
soliveira's picture

I love it (2)!

soliveira
Activity Score 41
Copywriter
jackblack's picture

I like the tag line and the concept behind it, but don't feel the execution does it justice.

jackblack
Activity Score 2357
Art Director
Nawaz_Khan's picture

great thoughts

Nawaz_Khan
Activity Score 6
Graphic Designer at Bangalore
Spanky's picture

That day, for no particular reason, I decided to go for a little run. So I ran to the end of the road. And when I got there, I thought maybe I'd run to the end of town. And when I got there, I thought maybe I'd just run across Greenbow County. And I figured, since I run this far, maybe I'd just run across the great state of Alabama. And that's what I did. I ran clear across Alabama. For no particular reason I just kept on going. I ran clear to the ocean. And when I got there, I figured, since I'd gone this far, I might as well turn around, just keep on going. When I got to another ocean, I figured, since I'd gone this far, I might as well just turn back, keep right on going.

Spanky
Activity Score 4899
Other
theanc's picture

Great, you've seen Forrest Gump.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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