Agency Network: 
March 2008
Marathon Sports:  Tennis


Print advertisement created by Arnold, United States for Marathon Sports, within the category: Retail Services.

Advertising Agency: Arnold, Boston, USA
Creative Directors: Wade Devers, David Register, Roger Baldacci
Art Directors: Julian Newman, Randy Rogers
Copywriter: Erik Proulx
Photographer: Stock
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Highest Rated

justeelona's picture

too nike .

Activity Score 27
Frits Harkema's picture

I need to wear running shoes on the tennis court? Really? So that is what I have done wrong all these years? Wore the wrong shoes? Inform me!

Frits Harkema
Activity Score 713
CR_AD's picture

Yes I don't understand, this announcement is not clear.
On 3 announcements I read " you can't to jump if you don't run "

Activity Score 413
concernedadguy's picture

The line at the bottom says "Run to win." So I think it means that before you can be good at any of these sports, you have to be a good runner first. I like it.

Activity Score 16
krautland's picture

oh, finally a smart campaign again that I can actually like.

frits: you have to be a runner to get this. running builds up core strength. without that you won't do well at many other sports. it doesn't claim to be the only way to build up your core area (as i.e. pilates does this as well) but it's a smart, fast and efficient way to get there. any dedicated runner knows what happens to their core area and this will definitely resonate.

heck, it did with me and I'm a mediocre (5k - 21min) runner.

Activity Score 3212
Art Director at erm... no calls please.
justeelona's picture

too nike .

Activity Score 27
Rodrigo Renzo's picture

Justeelona sad it all.

even the fonts are equal

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Rodrigo Renzo
Activity Score 14
Senior Designer |

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art_selecter 's picture

pretty cool, i guess.

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