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Agency Network: 
Published/Aired: 
May 2010
Marathon Kids:  Skull

Description

Print advertisement created by Latinworks, United States for Marathon Kids, within the category: Recreation, Leisure.

Caption

The outdoor for your kids. The museum for their video games.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Diego Castillo
Art Directors: Rob Casillas, Daslav Maslov
Copy: Diego Castillo
Account Director: Christy Kranik
Photographer: Sergio Celume
Retoucher: Inercia
Responsible for the Client: Joy Authur, Kay Morris
Production Manager: Steve Grill
Inspired by: Le Gentil Garçon
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whatthefudge's picture

Go PacMan!

whatthefudge
Activity Score 1266
mikeelrapido's picture

Hehehe, funny...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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BFB's picture

This campaign isn't very original.
The pacman skull is something that's been going around the web for a while now:
http://images.google.co.il/images?hl=iw&q=pacman%20skull&um=1&ie=UTF-8...

The other images aren't taken from other places as well.

BFB
Activity Score 936
Copywriter
thedesignaddict's picture

I love the visual, but the line needs work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pacifica's picture

funny and good

pacifica
Activity Score 28
Copywriter at istanbul
Don Rapper's picture

haha very good. love pacman

Don Rapper
Activity Score 223
mojo1's picture

This is my favorite. Can live on it's own

mojo1
Activity Score 52
lucdesaulniers's picture

He He Love it. Done one in similar spirit for a Challenge at Graphics.com ( http://bit.ly/cK44N2 )

lucdesaulniers
Activity Score 1145
J Designer's picture

I liked the original Packman skull by Le Gentil Garcon. I don’t like how you used another artist work with no credit at all.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Jon-Paul Mountford's picture

great idea ruined by cack handed retouching.

The rear skeleton is sooo distracting.

Anyone who's looked at any real world pictures (or even looked through a lens) would know that a lens at this distance would throw that background into blur.
Which in this case would have made a stronger picture

In fact, look at the reflection of the skull its blurry and yet miraculously the background is sharp, the perspective is off as well.

Shame it's nice idea, spoiled by bad choices.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

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