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Puppet

Campaign
Agency Network: 
Published/Aired: 
May 2010
Marathon Kids:  Puppet

Description

Print advertisement created by Latinworks, United States for Marathon Kids, within the category: Recreation, Leisure.

Caption

The outdoor for your kids. The museum for their televison programs.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Diego Castillo
Art Directors: Rob Casillas, Daslav Maslov
Copy: Diego Castillo
Account Director: Christy Kranik
Photographer: Sergio Celume
Retoucher: Inercia
Responsible for the Client: Joy Authur, Kay Morris
Production Manager: Steve Grill
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BFB's picture

And this one is from here:

http://www.candysnob.com/archives/pictures/Gummi%20Anatomie.jpg

Things like this really burn me up. They made 3 prints, each stolen from somewhere else.

BFB
Activity Score 936
Copywriter
ivan's picture

Thanks for the links. Is it inspiration or stealing? The references were not campaigns but art. Advertising takes from art all the time.

ivan
Creative Director at Ads of the World
atb2005's picture

When the resemblance is that striking, it's sort of stealing. Kudos to the person who invented this unique style. http://freeny.deviantart.com/

atb2005
Activity Score 13557
Barkach's picture

True, but were made campaigns two years ago by FP7 Dubai for Brainobrain Education Program http://www.coloribus.com/adsarchive/prints/brainobrain-education-progr...

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

atb2005's picture

http://freeny.deviantart.com/art/Qee-Anatomy-113207326

The artist - Freeny - confirms on that page that Dubai indeed used them (so they must have purchased them). Yep, these images do work wonderfully in the context of science. Too bad, we don't have that campaign posted on here. It's superb!

atb2005
Activity Score 13557
BFB's picture

In our world, there's a thin line between inspiration and stealing. This concept, when it first came out, was innovative. It was new and refreshing.
This campaign took exactly the same execution and made small verifications
As for the rest of the prints, it's almost as if they couldn't continue the thought themselves and found other places to seek "inspiration".

Yeah, we live on inspiration. Campaigns wouldn't be born without it. But this is hardly plain inspiration.

BFB
Activity Score 936
Copywriter
perromalo's picture

... but still it works... who cares if the art has been "inspired" by someone else's work? Probably, anyone, but the ones that keep looking for frauds, copies and inspirations... and which is even worst, most of the print ads and commercials here have been produced just for big festivals. The average of the things that we usually see in magazines is really bad. And when you find something interesting, it is never printed on a double page, it is just a single page. It is a matter of perspective.

perromalo
Activity Score 429
Creative Director at Mateo&co
Dzsoi's picture

I would still call it creativity... finding and connecting a piece of art to a meaningful concept requires brainwork.
BUT it is not impossible that they have come up with the concept first - it would result easily in these executions (characters kids love meet science).

Dzsoi
Activity Score 8609
Copywriter
atb2005's picture

Lovely art but so what? Where's the call to action? At least they could have included a website link. That said, I (and I'm sure most parents too) would love to see something more closely related to what Marathonkids does. Here we have a case of originality for the sake of originality. The art direction is a little too "detailed"; far more appropriate for a campaign that promotes science to kids, not gardening, running, walking, nutrition, etc. Innovative approach, but still.

@Dzsoi

characters kids love meet science

I don't think this has anything to do with science. The idea, I believe, is that when kids spend time outside, their favorite characters (toys) end up in a museum (become like relics of the past).

atb2005
Activity Score 13557
Dzsoi's picture

You are right, I was too lazy to look at the product itself (I need a big sleep). Barkach's campaign is making the right connection with this kind of visual (science-kids' fav characters). This Marathon(Kids) thing is overcomplicated, forced.

Dzsoi
Activity Score 8609
Copywriter
mojo1's picture

Not as clear as Pac man but good

mojo1
Activity Score 52
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