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Published/Aired: 
December 2007
Man's Hat Shop:  Spinner

Description

Print advertisement created by Esparza, United States for Man's Hat Shop, within the category: Fashion.

Caption

Real hats for real men.

Advertising Agency: Esparza Advertising, Albuquerque, USA
Creative Director / Copywriter: Adam Greenhood
Art Director: Kerri Kowal
Illustrators: Ted Slampyak, J. Falter, Albin Genning, Paul Stah
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Wordnerd's picture

haha!

Wordnerd
Activity Score 6692
Copywriter
kurtberengeiger's picture

I guess this is a cultural thing...

kurtberengeiger
Activity Score 7326
Copywriter
daisygirl22's picture

Genius!

daisygirl22
Activity Score 9
BOOBJOB LOOBCANNON's picture

You did this didn't you.

Its not a stroke of genius, raised a slight smile but not genius.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Mr. Pink's picture

Nice.
This one is the best of the three.

Mr. Pink
Activity Score 24
TBWA Chiat/Day
Mr. Pink's picture

Indeed "Genius" is a reach...did you do these??

Still, they're pretty cool.

Mr. Pink
Activity Score 24
TBWA Chiat/Day
capywriter's picture

This one is the only one that makes sense, since the other hats are as 'real' as the cowboy hat. Seeing these executions as a set gives me the feeling that a viking hat or fez is as stupid as this silly propellor hat... which I hope was not the intention. Some lacking insight if you ask me...

capywriter
Activity Score 5512
Copywriter at Freelance
Mr. Pink's picture

Looking at these a little closer, you might need to be from the US or UK to really get the joke.

I think "the_capwriter" might be misinterpreting the word "real" to mean literally "real" men and literally "real" hats. The hats are clearly real. The men are clearly real. Most likely the point is that "real" (manly) men, need "real" (manly) hats.

So they don't end up looking like complete fuck-sticks (assholes).

Mr. Pink
Activity Score 24
TBWA Chiat/Day
Abra Cadabra's picture

I love these. Maybe they're not the best ads in the world, but i'm a sucker for vintage cowboy graphics.

Abra Cadabra
Activity Score 102
Other
capywriter's picture

Mr. Pink, I did get the expression as being 'manly'... but I guess a fez is seen as quite 'manly' in Morocco as well... And although that kind of viking hat is not longer worn today (well, you never know)... it's quite a 'manly' symbol too. I just don't think you can see those 2 as being as silly as the one displayed here (which in my opinion is the only really silly hat... unless it makes part of the traditional clothing of some island I've never heard about...)

capywriter
Activity Score 5512
Copywriter at Freelance
A.G. Pennypacker's picture

Simple, smart, funny, love 'em!!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
lucciano marisio's picture

que buena!!!

lucciano marisio
Activity Score 166
Copywriter |

Lu

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