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CuriousPencil's picture

First reaction to this is that it's an obscene mistake. Something about the natural search for a facial expression, I think. We expect to see a face and don't - to me that's a disconnect that damns this campaign. And that claustrophobic stick of left-justified copy underneath the laughable 80s "inspiration" quote... makes this a No from me.

Surely this is "I Am Mutant"?

Great photography though.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

many ups and downs in this series!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Helmet Chrome's picture

Two stars if you would of left in the nipples.

Helmet Chrome
Activity Score 260
Art Director
welsh523's picture

Not good......

welsh523
Activity Score 150
Planner at Defero USA
HellFish's picture

It's terrible!!

HellFish
Activity Score 185
Copywriter
kleenex's picture

Did we really have this many ads that all sucked...

To me this is a horrible way to sell the product...

kleenex
Activity Score 58667
Web Designer/Developer
mark3r's picture

The whole campaign is forced. Too much going on graphically, copy is so awkward as to it's placement and justification. The arrows... ugh.

mark3r
Activity Score 1949
Art Director at Scout
gadgets's picture

two stars because I'm in a good mood ....

gadgets
Activity Score 1063
CuriousPencil's picture

Allow me to delete one for you: the disembodied bird is pointing in a different direction than the corpse it's sitting on.

CuriousPencil
Activity Score 4225
Copywriter
Manoma's picture

Not so bad...
Ok the message is a little basic but Good realisation...
I like the turbine...

Manoma
Activity Score 1108
Copywriter
abdeLooK's picture

terrible..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
MidasTouch's picture

What the... D:

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

gosh this is positively ghastly.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture

Horrible..

purshotham
Activity Score 457
Jon-Paul Mountford's picture

I wonder if we'll ever get past "swapping out human heads" adverts.
The pictures are pretty well done, but ohhh the idea, it's just so old & so overused.
I am a featherbrain perhaps?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

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