Agency Network: 
May 2011
Manpower:  Simon


Manpower, an international staffing firm, worked with The Martin Agency to create ads that would reflect their global workforce. Martin Schoeller was commissioned by the agency to shoot 10 real people over 3 days in New York City. Many of the models were cast off the street and Schoeller, who participated directly in the casting, ensured the people would reflect both a “real” look and the nationalities of Manpower’s multinational workers. The final posters will be run worldwide and hung in Manpower offices internationally.

Print advertisement created by The Martin Agency, United States for Manpower, within the category: Professional Services.

Advertising Agency: The Martin Agency, USA
Creative Director: Jason Komulainen
Senior Art Director: Matt Davis
Senior Art Producer: Wylie Moran
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Boxey's picture

Sad work Martin.

Activity Score 8875
Melaleuca In-House
Boxey's picture

Sad work Martin.

Activity Score 8875
Melaleuca In-House
CommandZ's picture

Agreed Boxey. Like CP+B before it, is the Martin Agency now in decline as well? I'm not impressed with the current output under their new CCO John what's his name.

Activity Score 2515
Creative Director
sirvan's picture

Yup. This work is sub-par for Martin. But it's also not bad for Manpower.

I know (for a fact) that this client sucks. You're never going get to "award winning" work out of them. They essentially want to see their "product" in every ad.

That said… its not an excuse. But simply the conundrum most of us struggle with every day ;)

Activity Score 29856


"I love some things, and don't love some other things."

ace85le's picture

the whole series sucks big time.

Activity Score 3935
Marketing Manager |


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