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Mango

Published/Aired: 
November 2007
 Mango
 Mango

Description

Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
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Highest Rated

Wordnerd's picture

Jey! finally a pro global warming ad! but they need a new tagline "Less Ice, more nature!"

Wordnerd
Activity Score 6692
Copywriter
digifool's picture

If global warming happened to the extent you are portraying it would be weird to have polar bears, penguins and inuit as the brand for your fruit companies.

I like the idea overall though.

digifool
Activity Score 266
Art Director
LisAD's picture

and if we didn't have for instance dinosaurs or 'old fashioned' native americans such as Sitting Bull around today that would be weird to use in a logo as well, now wouldn't it ;)

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

raverus's picture

yawn..

raverus
Activity Score 1476
Art Director
Wordnerd's picture

Jey! finally a pro global warming ad! but they need a new tagline "Less Ice, more nature!"

Wordnerd
Activity Score 6692
Copywriter
teenie's picture

I don't know - it's interesting, but it doesn't really have the impact to make people get up and do something about global warming. Non-profit organizations need to get people to act, and this doesn't seem to evoke any particularly strong feelings. "A" for originality, though.

teenie
Activity Score 1894
Copywriter
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