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ruSh.Me's picture

I got the idea and what they mean, but a customer like my mother would think, "mixed with his saliva.."?? No thanks... or choking? How about a peeled fruit?? That might work better!!

ruSh.Me
Activity Score 109
TBWA\India
G¨B's picture

The picture is nice ! For me it works.

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
Guest's picture

are fruits only consumed by people of adland? To the commoner, this visual is a put-off...

Guest
creativegodown's picture

disgusting

creativegodown
Activity Score 250
Guest's picture

the line could've been somethign like the punch of fruit. squeezed juice and showing the fruit in his mouth are a bit disgusting

Guest
car9's picture

wtf?!?

car9
Activity Score 15
Art Director at Creative Juice\Sil
Guest's picture

good concept it realy work

Guest
In1dmag's picture

mmm...remind me of "tango" juice

In1dmag
Activity Score 78
Blashyrkh's picture

He made the juice? Guys, think twice.

Blashyrkh
Activity Score 32892
Art Director
Guest's picture

i did and the asnwer is yes both times!

Guest
A stranger abroad's picture

Massive negative appetite appeal for me. Guys, you are selling food.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Arkadiusz's picture

disgusting

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

punk's picture

Good punch line.....lol

But one question. Where is his chin????

punk
Activity Score 182

Done!

GMD10's picture

WOHOA

He is right the chin is gone. WTF??

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Nazi and black??? Do you wear a greenpeace t-shirt to kill seals too?

Guest
alexander_bickov's picture

Punch, punch, punch and glass of juice in his mouth :) ;)

alexander_bickov
Activity Score 3281
alvinpck's picture

What's the relation of mango juice and the boxer? Or is he a boxer?

alvinpck
Activity Score 1463
Art Director
Grace Bastien's picture

Good idea.
Juice = Strength, Health etc...
I didn't mind it but seems that the image might be too aggressive for some.

Grace Bastien
Arkadiusz's picture

You are joking, right? Do you really like to drink the juice squeezed in his mouth?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Grace Bastien's picture

See I didn't interpret it that way.
I saw the orange piece being used as a mouth guard. He is using the fruit to help him win, for protection.

But it looks like there are many people who don't see it that way, and as they say, the proof is in the pudding.
On second look, I think the copy doesn't explain what is going on here properly.

Grace Bastien
Arkadiusz's picture

OK, now I see your point :)

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

I think its about the boxer getting hit and every time he does the juice from the orange gets squeezed into his mouth

Guest
silvi's picture

Respeto el recurso creativo pero el producto no luce apetitoso.

silvi
Activity Score 4170
Copywriter
Raf-vp's picture

Nice execution, but idea doesn't work

Raf-vp
Activity Score 46
Graphic Designer at Dubai
AmOgodzzz's picture

That's a good idea but i'd be really impressed if they could have turned it into a campaign of three, with three different ideas/subject matters.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

Classic case of wrong idea with the wrong line.

Guest
Guest's picture

Is he drinking the juice or squeezing it for me??? OMG!

Guest
Guest's picture

YOU RACIST ADVERTISERS!

Guest
Guest's picture

this is racisim

Guest
Guest's picture

It's racism to have a black person in an ad? Perhaps if he were a slave. But ignoring the absurd for a moment here... WTF? How is this racist?

Guest
Guest's picture

It's just plain not a good idea. We are talking food here and you have to consider how most people would react to this; whether you as the creator, thought it was a great idea or not. It seems as though there are a lot of people here turned off by this. All the creators really had to do was test this right in their own office. I'm sure similar thoughts, fears about what was wrong with this might have arisen.

Guest
Guest's picture

Box, saliva, sweet, won´t make any juice look apealing

Guest
Guest's picture

Orange as a mouth piece? not convince

Guest
Guest's picture

So its a freshly squeezed orange juice coming from a boxers mouth

Guest
Guest's picture

Visual not connected to the product

Guest
Guest's picture

eccch. That's gross.

Guest
Guest's picture

super cool

Guest
hari.'s picture

LOST- season i forgot which one

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

its perfect!

Guest
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