Mandevu is Kenya's first beard care brand. In 2018 they launched a beard wash and local beard aficionados who had always resorted to shampoos, which strip beards of essential oils that help in giving a beard it's volume and shape. To launch the new product line we flipped the beards to appear like heads. This campaign appeared in leading local dailies, magazines and as posters in Barber shops.
Print advertisement created by Y&R, Kenya for Mandevu Beard Care, within the category: Beauty.