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wkanaan's picture

this is the weirdest way to target and approach family with kids. anyway, i do appreciate the different approach, love the copy. lets hope families in sweden loved it and didnt sue them :)

wkanaan
Activity Score 483
Art Director
everartz's picture

im learning some new poses rather than talking about the ad!! hehe

oh! by the way the ad is good...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

onemilkid's picture

The idea is quiet funny but smells a little too award-driven. But to win big it lacks a little smartsness, or a website that actually is linked.

Or did you see http://www.babyboutique.com/ :-)

onemilkid
Activity Score 111
Copywriter
panasit's picture

The background is too busy. The idea is fun.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

bknowlden's picture

Totally agree. I can dig the silk sheets, but I would have liked to see them flat or something.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jazarah's picture

hahahaha smart one, loved it!

jazarah
Activity Score 1262
creative420's picture

He he...nice one. :)

creative420
Activity Score 279
Copywriter
vaseem's picture

hahaha!!!!get em b4 they are conceived...lol...love it

vaseem
Activity Score 54
BBDO
devkarthik's picture

grrrrrrrrrrrhhhh.

- kk

devkarthik
Activity Score 409
imke's picture

This is fucking great one......Though the font should have chosen un italic....Cuz I could not see the fucking poses...Damn good and to the point.

imke
Activity Score 472
Fabian Kirner's picture

done. done. done. done. ...

:-)

Fabian Kirner
Activity Score 270
Creative Director
Mr.Top's picture

again with the kamasutra! fuck this shit!

Mr.Top
Activity Score 728
EgeMan's picture

You make the customers, we make the clothes.

VERRY GOOD

EgeMan
Activity Score 54
Creative Director at www.potkal.com.tr / CEO - Virtual Designer - creative director |

don't be affraid of design.

scarfinati's picture

dont think you need the poses idea. Just sating sheets maybe a nightstand w couple martinis

and the line

scarfinati
Activity Score 843
Art Director
loquacious_simian's picture

Great idea, but I think that there's a more, um...elegant way to get there.

There's a really strong idea in the "you make the customers, we make the clothes."
Brilliant, really. But c'mon, this idea deserves a much smarter campaign behind it.

Right now it's just kind of a single-execution sex joke ad.
And the target seems to be 18-24 males which probably isn't the right audience.

loquacious_simian
Activity Score 79

~ls

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