Kill Yourself

Campaign
Agency Network: 
Published/Aired: 
August 2017
Make a Change: Kill Yourself

Description

Print advertisement created by DDB, Sweden for Make a Change, within the category: Public Interest, NGO.

Caption

Every third young girl has been subject to sexual harassment online*. Help us fight cyber bullying at makeachange.se/engagera-dig
*Source: Friends

Advertising Agency: DDB Stockholm, Stockholm, Sweden
Account Manager: Katarina Bäcklund
Art Directors: Dennis Phang, Martin Runfors, Tove Andersson
Creative Director: Olle Langseth
Graphic Designers: Eddie Wernholm, Marie Persson
Motion Designer: August Håkansson
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kleenex's picture

I pass.

kleenex
Activity Score 57557
Web Designer/Developer
Dzsoi's picture

Not bad at all, it tells me that whenever they are about to open a social media app, they already know that they are going to get bullied.
I would have worked on some of these icons a bit more though (Y, U).

Dzsoi
Activity Score 8563
Copywriter
Filipp Paster's picture

I guess this ad will work opposite way. Message is so unclear.

Filipp Paster
Activity Score 122
Copywriter |

Copywriter

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