Surgery

Campaign
Agency Network: 
Published/Aired: 
August 2010
Mais:  Surgery

Description

Print advertisement created by Mohallem, Brazil for Mais, within the category: Professional Services.

Caption

Avoid disappointing results.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrators: André Batista, Ellyson Lifante, Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
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Highest Rated

Guest's picture

Because you can preview your ad before go to the magazine, newspaper... n00b.

Guest
LeeHarvey's picture

The other ones are better, clearer, but don't get me wrong, I like the campaign. Fresh and funny approach!

LeeHarvey
Activity Score 3043
Creative Director
beingofageoldgrace's picture

i dont understand why the prints show the disappointing results,...?

beingofageoldgrace
Activity Score 353
Guest's picture

Because you can preview your ad before go to the magazine, newspaper... n00b.

Guest
Hibon's picture

I love big nose's so this is not disappointing for me. (message not so clear)

Hibon
Activity Score 3734

Simple ideas are the best !

Dzsoi's picture

Am I the only one feeling that 2 ideas are mixed here?

1. Our prints are better (more reliable) than looking those things in the mirror. (decent idea, suggesting: even better than reality)
2. Our prints won't disappoint you... unlike these things.

I would have sticked to the first idea, showing regular scenes - just the mirror would be substituted.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

veryyy goodd

Guest
Guest's picture

Wowwwwww

Guest
Guest's picture

The best Printing House campaign I ever saw. Very good.

Guest
Guest's picture

this campaign make me laugh

Guest
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