Change

Campaign
Agency Network: 
Published/Aired: 
May 2009
Maille:  Change
Maille Print Ad -  Change

Also From This Campaign 2

Description

In response to the Obama «Dijongate» scandal. Maille did a series of posters approving Obama’s taste for good mustard.

Print advertisement created by Espresso, Canada for Maille, within the category: Food.

Caption

Maille, the mustard that spreads great ideas.

Advertising Agency: Espresso-communication, Montreal, Canada
Creative Director / Art Director: Jean-Simon Charland
Copywriter: Olivier Coullerez
Illustrator: Karl Dupere-Richer
Account Executive: Veronique Paquin
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Highest Rated

palls's picture

fine that you are using the Obama's word change for your campaign but it doesn't interest me in your product

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

palls's picture

fine that you are using the Obama's word change for your campaign but it doesn't interest me in your product

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

Obama owns the word Change now?

Guest
Guest's picture

You should try it.

Guest
Guest's picture

Horrible. Stupid... Nonsense

Guest
Guest's picture

Beautiful pack shot. The writing could be better, though.

This one is a lot better than "Obamaille". That one is just bad.

Guest
Guest's picture

Just realise it maybe was a response to the «Dijongate» scandal.
http://legalinsurrection.blogspot.com/2009/05/msnbc-hides-obamas-dijon...

But it does’nt change the fact that it’s been done already enough !

The Illustration is great dough.

Guest
Guest's picture

Weak. Weak... weak....

Guest
Guest's picture

The Illustration looks great.

Guest
Guest's picture
Guest
Guest's picture

Not very good and more than a little late to the party with the Obama style ads.

Guest
BenditaSeaTuZurda's picture

please, STOP, please!

BenditaSeaTuZurda
Activity Score 150
Art Director at Conill Saatchi & Saatchi LA
Guest's picture

I'm surprised you show your face here. You are quite the douche bag!

Guest
Guest's picture
Guest
tacaz0n's picture

Whoever in charge should be forced to listen to Rihanna and Lil Wayne music for several hours. If they happen to like Rihanna, Beyonce' will suffice. Horrible.

tacaz0n
Activity Score 64
Graphic Designer
Guest's picture

Scandal? Since when does expressing a preference for a particular mustard rise to the level of getting a blow-jobs from an intern in the oval office?

Guest
blueturtles's picture

no no no...

blueturtles
Activity Score 235
Art Director at BBDO
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