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Agency Network: 
Published/Aired: 
March 2009
Mail & Guardian:  Idols

Description

Print advertisement created by Volcano, South Africa for Mail & Guardian, within the category: Media.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Francois Boshoff
Art Directors: Francois Boshoff
Copywriters: Tasha Hodgson, Jayde O'Brien
Photographers: Francois Boshoff
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Highest Rated

GMD10's picture

Must be locally relevant I guess.

I am dissapointed. Thought the first one of the series was realy promising but from there it all went down hill.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
just write's picture

so?

just write
Activity Score 651
Copywriter at Banyantree communications
GMD10's picture

Must be locally relevant I guess.

I am dissapointed. Thought the first one of the series was realy promising but from there it all went down hill.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

I am from SA so I can explain. There was a controversy about the winner of this year's Idols competition. There was a big mix up with SMS votes so they declared two winners instead of one.

I think these are quite interesting, but I cannot help wondering why there is no URL? If you are advertising the online magazine, then why not add in a web address? You could build it into the logo - I've done it dozens of times and it looks quite lovely, I assure you. :)

Guest
mrckais's picture

ok, i think i get it, when he is on the other side he's now a winner

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

This is a great idea just let down by bad execution. It would also make a good tri-board.

Guest
Guest's picture

This man is creeping me out!

Guest
Guest's picture

Wouldda been better as an actual ambient piece that changes in real time.

Guest
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