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gbenga's picture

ure right. it's overbranding really

gbenga
Activity Score 4
Creative Director
chino65's picture

I think the concept is clever, and it uses the product in the idea, which is normally tough to do, and even tougher to do well. As for the logo, in some markets, the clients will insist on it. In such a case, what can the creatives do but concede? My only comment is that maybe the ice cream can be shot in a more interesting angle instead of being so flat.

chino65
Activity Score 326
slip's picture

*****

slip
Activity Score 919
designer |

SJB

Sven Gali's picture

too simplistic

Sven Gali
Activity Score 845
Photographer
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