Description
Maglite, legendary power is to be unleashed with caution.
Print advertisement created by Ogilvy, France for Maglite, within the category: Electronics, Technology.
Creative Director: Chris Garbutt
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Garry Simpson

Done before.

how come he is looking at something in the dark without using the light, at first he should focus the light at the thing he is looking at, not?

also done in Chile for energizer.. burning a plastic soldier... BBDO...

dengerous...lite
k..c...u...f...only!!

well I always thought the best creative work is coming from
England and France... but even there creatives are slowly
running out of juice
probably to much researching on website like this
Its done, but the worse part its that it no worth the copycat
Todos somos ignorantes, pero no todos ignoramos lo mismo.