April 2008
Maglite:  Camper
Maglite Print Ad -  Camper


Print advertisement created by Institut Superieur de Communication, France for Maglite, within the category: House, Garden.

Advertising School: Institut Supérieur de Communication, Paris, France
Art Director / Photographer: Thibaud des Aulnois
Copywriter: Nicolas Moreau
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Highest Rated

esteb's picture

Damn forced.

Activity Score 667
iT-iS-i's picture

Seen that, at least a dozen times...

Add insult to injury then burn the candle at both ends.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Tybs's picture

IT-IS : I would like to see the dozen if you remember

Activity Score 14
AD Freelance
muxa's picture

Done 1 million of times. You probaly don't see much ads ahn?

Activity Score 600
esteb's picture

Damn forced.

Activity Score 667
SandMan69's picture

I haven't seen this before so I like it.

If you're going to say "done" at least put a link, or name the ad it was done in.

Activity Score 3818
Art Director |

Doin' it for the points

Vicomte's picture

Done for Osram Bulbs as film in South Africa.

Activity Score 285
Copywriter at Copywriter
phoamcor's picture


Activity Score 1282
peabody's picture

it does not work.
keep on working boys.

Activity Score 13
new york
elyoshiro's picture
Activity Score 544
Creative Director at Dir. Creativo Digital |

bknowlden's picture

Forced? Maybe just a little Been done? Possibly. But did anyone see that the kids that worked on this are in HIGH SCHOOL !!! I wish I had that much gonig for me back then...

Activity Score 3635
Art Director |


ChuckNorris's picture

It's a bad translation.

Ecole superieure means superior school, as in school of higher education. So a college or university.

But I kind of like the idea.

Don't know why everyone says it's rubbish.

Activity Score 832
Creative Director
All ears's picture

Ya a bit expected.

All ears
Activity Score 233
Copywriter, London
brc912's picture

To me, the ad gives the impression that the light gives off heat like the sun, thus producing a flame when directed through a magnifying glass. I just think it is the wrong overall approach and a bit forced.

Activity Score 105
Graphic Designer
Jon-Paul Mountford's picture

Like it, it may be an old idea but still made me smile.
I really wouldn't want to stand in front of it tho.

Jon-Paul Mountford
Activity Score 890
Photographer |

picopalqlea's picture

stop it!!!!!!!!

Activity Score 973
Crisp One's picture

I think they left the logos PS layer on "Overlay"

Crisp One
Activity Score 1989
Other at New York
super calibara's picture


super calibara
Activity Score 170
Ho Chi Minh City
Rog's picture


Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

maglite is now for frame? don't think so.

Activity Score 2169
Creative Director
Las Cosas como son's picture

Malditas linternas!!

Las Cosas como son
Activity Score 100
General Manager
the pitts's picture

What can you say about a torch? It gives off light. You want a good one,this is the most powerful torch you can get, as implied by the visual. Job done. And done well.

As for the seen it before guys, do you really spend all your time studying ad mags and annuals from around the world?

When I do an ad, I can't be bothered to check if a similar concept was used 3 years ago in Finland or last year in Tonga.

the pitts
Activity Score 54
jmartinot's picture

Nice picture, i always like when it's simple and obvious

Activity Score 3
Cake films
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