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December 2008
Maglite:  Buddha
Maglite Print Ad -  Buddha

Description

Print advertisement created by FCB, Venezuela for Maglite, within the category: House, Garden.

Advertising Agency: DRAFTFCB Caracas, Venezuela
Creative Directors: Macoco Moreira, Carlos Rusconi
Art Director: Francisco Kalatayú Jimenez
Copywriter: Diógenes Méndez
Photographer: Kalatayú
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Highest Rated

Guest's picture

Chavez! el coño de tu puta madre!

Guest
joychakravorty's picture

not bad...clever

joychakravorty
Activity Score 80
Copywriter at Miami Ad School Europe
Guest's picture

it is clever, i'm just not sure how i feel about using religious iconography to sell a flash light

Guest
Guest's picture

haha its Ok in the West

Guest
Guest's picture

Bad image manipulation. Interesting idea but will loose marks because of horrible execution.

Guest
KW's picture

what about jesus?

KW
Activity Score 5
JWT, sg
slip's picture

Jesus dont need to fake it.

slip
Activity Score 919
designer |

SJB

Guest's picture

yeah right.... may be that's why in third world countires church spends whole lot of money for helping the poor and say ' now we have helped you... so you have to convert to cristianity'

pathetic.... using hunger as a way to spread out religion. and by the way Buddha always said he's just human and any one can archive what he did if try to seek the truth. i dont have anything against jesus. i respect him for his philosophy. but its ppl like u who dont understand the truth of ur own religion which treat peace and regard to one another blow that out. the ad is funny ..i enjoy it coz it cannot drag away buddas wisdom. in fact for information the rays behind his head is just the symbolism of widom . not that it really exsisted visibly.

Guest
Guest's picture

i totally agree with u..and i think the ad is pretty good

Guest
DarkSide's picture

Did Hugo Chavez close the few good agencies that existed in Venezuela?

DarkSide
Activity Score 1066
Other
Guest's picture

Chavez! el coño de tu puta madre!

Guest
mckeephoto's picture

The manipulation isn't very good, but it does add a certain cartoon style to it. I do like the concept.

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

Guest's picture

This stuff is so bad that i cant even find the words to describe it !, shitty ad !

Guest
Guest's picture

funny? Not!

Guest
Guest's picture

Hahaha, very funny!

Guest
Guest's picture

Funny it is

Guest
zoixfeodorov's picture

it is Funny

zoixfeodorov
Activity Score 111
Art Director
Guest's picture

Where is the right hand on the backside?

Guest
Guest's picture

Although not new.

Guest
Guest's picture

it is so so so funny!

Guest
Guest's picture

you cannot do this kind of advertising by using lord buddha, big sin

Guest
i am zero's picture

HA HA HA....

thats great ...

till today never thought of this....

need to check others as well...

good one

i am zero
Activity Score 142
Art Director |

---
i am zero

Guest's picture

really cool!!!

Guest
Guest's picture

C'mon ppl, ethics are as important as creativity. I dont think u should use a religious icon for this type of work :(
Sadly this is a time ppl would even sell their own mother in the name of avertising.

M.N.dS E

Guest
Guest's picture

buddha is pictured always smiling;
i think would get the joke;)

Guest
Guest's picture

superb

Guest
Guest's picture

pathetic

Guest
Totto's picture

The idea has been done in India for Halonix.As a TVC.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

unstatusfied's picture

Oh That's Great!! I'd buy!

unstatusfied
Activity Score 54
Copywriter
Guest's picture

funny

Guest
Guest's picture

una mierda.

Guest
alnore's picture

all balls, no brains

AWESOME XD
let's do jesus and satan too xD

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

done in India for Havells. a TVC.

http://www.youtube.com/watch?v=wKvlDGF1vEE

Guest
yum yum's picture

makes me sick i dont think it's funny at all.
Have some respect ppl..
I feel sorry for guys like u, who has got no clue about creativity.

yum yum
Activity Score 20
Guest's picture

Bloody hell.where's jesus????????????

Guest
Guest's picture

jesus is missing.

Guest
mark3r's picture

Me da orgullo saber q trabaje con uds! Muy buena pieza! Saludos por alla!

Armando

mark3r
Activity Score 1949
Art Director at Scout
MissV's picture

I like it! it's a fresh idea ;)

MissV
Activity Score 18
Creative Director
Guest's picture

Bloody hell,don't ply religions

Guest
Guest's picture

Bloody hell,don't play with religions

Guest
Guest's picture

GOOD ad for me tho.. it works.. funny too :)

Guest
Guest's picture

scaaaam....

Guest
Guest's picture

Nice

Guest
Guest's picture

please check the havels ad its identical so no the idea aint fresh

Guest
AXAY555's picture

this ad is a complete disaster... there is no humor in it not at all funny... i just want to point out few things

1)Buddha wasn't bald
2)Buddha used to sit under a tree not on the hill
3)& what is d idea?... there were no torchs in thoes days (that too with rays of light coming out)...

from all these points what i get is that this is very amatuer idea & bad research & execution.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

I will use Jesus to do the ad for Condoms (it would be creativity to do the condom ad for lizard, his might fit that size) if it would be considered as Creativity too.

and also, the guy do this ad is not really good at imagination in showing the left hand position from the front and at the back. take a look at it.

ps: I'm not religious, yet these kind of brain with his very short thinking could lead to disaster, friends turns to woes somehow

Guest
Guest's picture

it's cool

Guest
Guest's picture

Oops!.. what a bad effort. They would have market their flash without the holy truth Buddha.

Guest
Guest's picture

This is totally wrong thing to do .
This is a great insult to Buddhism.
Very bad.Remove this immediately.

Will u make ads insulting Jesus Christ?

Guest
Guest's picture

Fantastic - works well in any liberal market. I'm off to buy my own enlightenment device! Thanks
Aidan McIntosh
http://twitter.com/thewildaztec

Guest
Guest's picture

Disgusting Advetisment and disgraceful.---Rasika From Sri Lanka..................

Guest
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