Agency Network: 
May 2009
Magistral:  Lady


Print advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.


Beautifully clean glasses. Magistral Dishwasher

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Federico Ientilezza
Art Director: Federico Fernández
Photographer: John Parker
Retauchers: Clive Biley, Pablo Romanos
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Guest's picture

good idea, poor execution

Stevil's picture

I agree. Great idea, mediocre follow through. Regardless of this ad's success or failure, There is a trend that has got to stop! There are 3 products: V8 Veggie Cocktail, Magistral Dishwasher Liquid and Talcid, all of which place a tiny bottle, can or otherwise actual product in the lower right corner of the ad, and it is bleeding off of the page! As I am all for great ads with minimal copy or product and a great narrative photograph, I think that some of these ads get lost. Meaning that people need to be able to recognize the product and brand easily, and distinguish it from the rest. I know that the ad world is filled with trends, copycats and cliches, however, this has become it's own joke in a little amount of time. An ad for almost any cleaning or household product could be as follows: Funny or Ironic Photo + Tiny Product placed on very bottom of page = great ad? I don't think so. Please don't overuse this one... It has been used successfully in many ads, but has become a lame cop out for good ad design. Cheers!

Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

Simply Great. congratulations!!!!

Guest's picture

E X E L E N T E! ! ! ! ! ! me encantó!

Guest's picture

E X E L E N T E! ! me encantó!

Guest's picture

agreed, very nice concept, very POOR execution !

Guest's picture

can't remember where or who, but the execution was the same but with people deformed by a pool.

matks's picture

Yeah, it's been done by JWT Greenland in 1971, but the women were little older, and there was no man in the campaign.

Activity Score 482
kai539's picture

yeah agree there's many similar campaign
there's this campaign about a woman sticking a photo on her cloth, which the photo contains a delicate necklace, so it looked like she is wearing a necklace

still a very good campaign though:D

Activity Score 244
Nanyang Academy of Fine Arts
Emran Hayat's picture

idea was nice.. but v.bad execution/bad photoshop... 7/10 for idea... 2/10 for execution

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Que malo ese photoshop!!!

Guest's picture

malissimo photoshop!

Chapulin Colorado's picture


Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture

A poor execution of a great idea

premc's picture

anyway like it !! 7/10

Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |


LucasPS's picture

Sarpado, muy bueno!!

Buen concepto, bien trabajado, nueva manera de comunicarlo, perfectamente ejecutado. Envidia es lo único que tengo para decir.

Felicitaciones al equipo creativo.

Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Mantufayo's picture
Activity Score 580
Creative Director
Guest's picture

JAJAJAJA!! Nothing to do with it. The Magistral ad is very good and this one is awful!!

Guest's picture

The execution is not bad at all, you're just looking at it like they have changed the shape of her face but you're missing the point here ! I like the idea and the visuals.

arpit_mankar's picture

this is one of the see thru and clear concept.
Simple and touching
i'll give 7

Activity Score 23

Time I'm enjoying wasting is not Wasted

roby's picture

I didnt like it at all. It makes me sick.

Activity Score 65
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