Only the strong survive

Agency Network: 
Published/Aired: 
July 2009
Magimix:  Only the strong survive
Magimix Print Ad -  Only the strong survive

Description

Print advertisement created by Y&R, Israel for Magimix, within the category: Electronics, Technology.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Alon Zaid
Copywriter: Shuki Berg
Account Manager: Adam Avnon
Account Supervisor: Shiran Chen
Account Executive: Odem Alagem
Planning: Hilla Tamir, Zohar Reznik
Photographer: Yoram Aschheim
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Guest's picture

superb art direction!

Guest
tirthomitro's picture

quaint & cute. but that's just about it!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Great work and idea.

alexander_bickov
Activity Score 3281
alexander_bickov's picture

Very natural idea

alexander_bickov
Activity Score 3281
everartz's picture

its a very beautiful art, but whats the relevance with a blender? 8/10 for the art

everartz
Activity Score 7613
Art Director |

| everartz |

Raf-vp's picture

Good chemistry!

Raf-vp
Activity Score 46
Graphic Designer at Dubai
Guest's picture

many colors nice art, don't get the idea (don't think this one has one)

Guest
Zeus's picture

this one is so much better...

Zeus
Activity Score 906
somewhere
Guest's picture

so we took some vegetables and made some nice animals ...

this one has nothing to do with creative mind

yeah

Guest
Prof's picture

what on earth does "only the strong will survive" mean?
it doesnt make any sense whatsoever.
the art direction is cute, but thats it.
the line doesnt have any relevance...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

what you said.

Guest
jai hind's picture

hats off to art-director

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

I agree with you Prof, I think the line doesn't match with artwork
so it destroy it (Negatif line isn't it).

Guest
Guest's picture

I think they meant: survival of the fittest

nice art-direction!

Guest
Guest's picture

does it mean that the blender is not strong enough?
didn't get it... sorry.
by the way, I've seen better art direction work.
kind of 80's.
:(

Guest
Guest's picture

i'm really tring to understand how they present this idea to the creative director- "we gonna puts a lot's of animal's shape made from vegetables"
wondering what was this guy answer...

i really like the art though

Guest
SoCH_TO's picture

love it !! Great Art Direction !! Natural idea

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Primitive's picture

fresh and yummy..i like it

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture

no sense!

Guest
thefakehuman's picture

superb art!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Emanresu's picture

I am not crazy about the font choice, but at the same time I am not recommending some funny safari type. However, everything else about the ad is to be loved (personally).

One might ask what is the relevance of "Only the strong survive" to a blender and a jungle? I guess it brings a bit of risk, but only real strong foods will not be chopped or blended. However, I like how they created animals from various foods, which would give the viewer an idea of what can be chopped since the animals all have their eyes focused on the product.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Emanresu's picture

I hit save once, but it still double-posted. Sorry, Ivan—please delete this post.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

Don't like, bored of see this type of compositions for the discounts magazines of a supermarket from here.
And the copy has no relation with the art.
Don't like it.

Guest
Andrey Vaslit's picture

Forgot to loging
so I'm bored to see this on supermarkets.
Don't like this.

Andrey Vaslit
Activity Score 210
Andrey Vaslit's picture

Forgot to loging
so I'm bored to see this on supermarkets.
Don't like this.

Andrey Vaslit
Activity Score 210
Zeus's picture

I love this!!!!!!! very nice....congratz

Zeus
Activity Score 906
somewhere
Guest's picture

beautiful but good blenders should mush up all fruit, even the strong fruit.

Guest
Guest's picture

The theory of nature: "Only the strong survive"
this product can do "Only the strong survive"
but the line doesn't reflect the art of food, the visual says.

what happened here was the line made the mistake

Guest
ija4ok's picture

Nice!

ija4ok
Activity Score 124
Chopper's picture

I didn't survive to that text.

Chopper
Activity Score 1015
tanvir hassan raju's picture

Very very good art direction...love it..

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

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