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Sukiyaki Paper

Agency Network: 
Published/Aired: 
May 2013
Maggi:  Sukiyaki Paper
Maggi Print Ad -  Sukiyaki Paper

Description

Print advertisement created by Grey, Indonesia for Maggi, within the category: Food.

Caption

Makes yummy, not dummy.

Advertising: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Director: Yohanes Chayadi
Copywriter: Bramuhadi Satria
Client Team Director: Ms. Ly Min
Agency Producer: Iman Soesanto
Photographer: Artli Ali
Typographer: Yohanes Chayadi
Digital Imaging Artist: Heru Suryoko
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salil.sharma's picture

Copy also awesome

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

joelapompe's picture
joelapompe
Activity Score 3964
lukmanj's picture

It's the copy that makes all the difference, compared to Heinz, the double play on "Dummy" as the perceived weakness of MSG, (harmful for brain development) and the 'Dummy' food. clever.

lukmanj
Activity Score 2
Client Servicing
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