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Stick Family Wheelchair

Campaign
Agency Network: 
Published/Aired: 
November 2011
MADD:  Stick Family Wheelchair

Description

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.

Print advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Caption

Impaired driving tears families apart.

Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson, Vince Fournier
Photographer: Bluefish Studios
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Highest Rated

simonds08's picture

These stickers have become a phenomenon in North America and are available at most stores much like charity bracelets. The idea is that there are different genders, sizes, activities the characters are doing etc that you piece together to form the members of your family. They are mostly seen on soccer mom cars.

Anyway, these ads are print ads not ambient (no the stickers are not placed on random peoples cars), and just reference the doodles that commonly represent families in North America.

simonds08
Activity Score 598
creativegodown's picture

why doodles?

creativegodown
Activity Score 252
kleenex's picture

The TV spot is SOOOOOOOOOOOOOOOOO much better than the print ads.

kleenex
Activity Score 58797
Web Designer/Developer
ace85le's picture

I'm a bit lost. The doodling seems irrelevant... unclear message... confusing placement...

ace85le
Activity Score 3935
Marketing Manager |

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simonds08's picture

These stickers have become a phenomenon in North America and are available at most stores much like charity bracelets. The idea is that there are different genders, sizes, activities the characters are doing etc that you piece together to form the members of your family. They are mostly seen on soccer mom cars.

Anyway, these ads are print ads not ambient (no the stickers are not placed on random peoples cars), and just reference the doodles that commonly represent families in North America.

simonds08
Activity Score 598
mitali prasad's picture

what doodling...guys??

mitali prasad
Activity Score 458
General Manager
andylefty's picture

I can't comment on these as I've never seen these decals and therefore I'm not the audience.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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