Last Round

Campaign
Agency Network: 
Published/Aired: 
September 2010
MADD:  Last Round

Description

Print advertisement created by Uber, Canada for MADD, within the category: Public Interest, NGO.

Caption

Last round with my buddies

Advertising Agency: Über, Montreal, Canada
Creative Director: Ben Bousquet
Art Directors: Pascale Dufour, Max Turcotte
Copywriter: Max Turcotte
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Highest Rated

Uncertain's picture

Bab copy. You can see it was translated from french by a french canadian.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Themadartist1972's picture

the best one among the others.

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
bakamono's picture

I don't see any rounds.

Would have been better if they were drinking at his grave. Then driving home drunk yey!

bakamono
Activity Score 998

because therefore it is

TommyO's picture

Sharp.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

arthor's picture

I guess the other two pallbearers were too hungover to show up

arthor
Activity Score 513
Tamis Witchy's picture

I think it´s a little shocking but direct, I like it

Tamis Witchy
Activity Score 54
Graphic Designer
Tamis Witchy's picture

I think it´s a little shocking but direct, I like it

Tamis Witchy
Activity Score 54
Graphic Designer
HappyHour's picture

I don't really get the pun - what is the "round" they're talking about here? Seems like lazy copywriting.

HappyHour
Activity Score 2377
magnolian.wine's picture

This is definitely the best out of the three!

magnolian.wine
Activity Score 11
Miami Ad School- SF
magnolian.wine's picture

@HappyHour round as in what it says, similar to: "Let's order another round of drinks".. in short: more drinks with his buddies :)

magnolian.wine
Activity Score 11
Miami Ad School- SF
Pedestrian's picture

Right. It means round of drinks. But, while I don't need an ad to be super-literal...I still don't see the "round" reference in here. If anything it might have made more sense to say "One last party with the boys." Ah whatever...

Pedestrian
Activity Score 492
HappyHour's picture

Exactly. The writer's missing the second part to his double entendre!

HappyHour
Activity Score 2377
Hahalexander's picture

I think people aren't shocked anymore by stuff like this, and it's really done a lot before too

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
bakamono's picture

That is why they should do something better.

bakamono
Activity Score 998

because therefore it is

ishiboy's picture

Someone's confused this site with a college competition. These ads really don't deserve to be here.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Billoughsby's picture

But the comments section isn't -- or shouldn't be -- your typical empty low blow/pot shot message board fodder either, i.e. insulting work isn't the same as critiquing it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Themadartist1972's picture

anyway headlines are more interesting than visuals !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Amir Blumadali's picture

Just not good

Amir Blumadali
Activity Score 70
Uncertain's picture

Bab copy. You can see it was translated from french by a french canadian.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Uncertain's picture

Bab copy. You can see it was translated from french by a french canadian.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

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