Agency Network: 
May 2016
MADD:  Breaking


Print advertisement created by Esparza, United States for MADD, within the category: Public Interest, NGO.


When you drink, the law isn't the only thing you're breaking. See how teen drinking harms brain development at

Advertising Agency: Esparza Advertising, Albuquerque, USA
Creative Director: Adam Greenhood
Art Director: Jesse Arneson
Copywriter: Jeremy Spencer
Photographers: David Lindsey Wade, Lyndon Wade
Other additional credits: realfake
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Highest Rated

Guest's picture

your choice of fonts hurts my head.

everartz's picture

i dont really know what do they want? they produce the liquor in different tastes and flavors, different brands and ways, different percentages of alcohol and nice designs.. etc, promote it for law prices in the markets, bars and whatever.. then they dont want the young to drink? maybe the shot here is nicely done, but i think they should impose more firm laws on the drinkers rather than facing the deadly results of irresponsible drinking. and the ad is nice and i think it shows consequences strongly...

Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

Visually arresting.

Reality Check
Activity Score 2549
maxchionh's picture

It may be visually arresting, but we have to take note that these ads are supposed to be targeted towards teens. If teens see this ad, it will have no effect on most of them, besides, maybe, stimulating their creativity or worse, their wild side. The copy is too small as well. I think advertising nowadays is losing sight on what is important and too much is focused on being stylish, original/special and creative. All these are useless if you do not achieve the desired effect...

Activity Score 255
Graphic Designer
sherazkhan's picture

hmmm great sir!

Activity Score 12
Tripioso's picture

I don't think they would think is cool to harm themselves. I think it is straight to th e point.

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

paumarques's picture


Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

rolling.stone's picture

when you drink


when you drink & drive

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

stefanistina's picture

cheesy. teens already know it.
execution is great though.

Activity Score 14
Guest's picture

your choice of fonts hurts my head.

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