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Old man

Campaign
Agency Network: 
Published/Aired: 
March 2009
Mad-Croc:  Old man
Mad-Croc Print Ad -  Old man

Also From This Campaign 2

Description

Print advertisement created by Dim Propaganda, Brazil for Mad-Croc, within the category: Non-Alcoholic Drinks.

Caption

Almost this much energy.
Mad-Croc. All the energy you need.

Advertising Agency: Dim Propaganda, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele D'Ippolito
Art Director: Thiago Martinhão
Copywriter: Bruno Dias
Illustrator: Eduardo Fragata
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Audrius Kubrik's picture

I do get the feeling of energy... but I'd rather use the word "adrenalin".

Audrius Kubrik
Activity Score 828
Vilnius
JPhilly's picture

I agree. These situations would create adrenaline, and that is not quite the same concept as the energy you get from an energy drink. I think the concept is close though. Perhaps a little working of the words in the copy could clear things up a bit and really make a strong impact.

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

sold's picture

guys, adrenaline bring us up, is a power up drug, take a injection of adrenaline and you will feel the energy.
i think that ball will kill the old man, hehehe... isnt clear enough that the ball will just scare the old man passing near him, what, in fact, release adrenaline/power in large scale (without kill) as the product proposes. that was the intention here, dont? i hope so.
and copy... dont need this 'almost...' line, maybe changing the 'all power you need' line could power up the ad.

sold
Activity Score 3379
Copywriter
jonybeta's picture

Umm, i dont like the art. Interesting aproach but the campaign it not good.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Crave's picture

I think the creative team needs Mad-Croc more than anyone else, haha

Crave
Activity Score 95
Euro RSCG
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